{"id":413,"date":"2016-10-10T10:01:53","date_gmt":"2016-10-10T03:01:53","guid":{"rendered":"http:\/\/robostock.vn\/web\/?p=413"},"modified":"2016-10-10T10:01:53","modified_gmt":"2016-10-10T03:01:53","slug":"3-bai-hoc-lon-cua-tgd-starbucks-viet-nam","status":"publish","type":"post","link":"https:\/\/robostock.vn\/web\/3-bai-hoc-lon-cua-tgd-starbucks-viet-nam\/","title":{"rendered":"3 b\u00e0i h\u1ecdc l\u1edbn c\u1ee7a TG\u0110 Starbucks Vi\u1ec7t Nam"},"content":{"rendered":"<p>\t\t\t\t<a href=\"http:\/\/robostock.vn\/web\/wp-content\/uploads\/2016\/10\/stbu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-414\" src=\"http:\/\/robostock.vn\/web\/wp-content\/uploads\/2016\/10\/stbu.jpg\" alt=\"stbu\" width=\"620\" height=\"405\" \/><\/a><\/p>\n<p>B\u00e0 Patricia Marques, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Starbucks Vi\u1ec7t Nam h\u01a1n 16 n\u0103m l\u00e0m vi\u1ec7c trong ng\u00e0nh c\u00e0 ph\u00ea to\u00e0n c\u1ea7u \u0111ang c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u201ct\u1eadn h\u01b0\u1edfng s\u00e2u s\u1eafc\u201d kh\u00f4ng kh\u00ed s\u00f4i \u0111\u1ed9ng khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam \u0111ua nhau n\u1edf r\u1ed9.<\/p>\n<p><!--more--><\/p>\n<div>B\u00e0 g\u1ecdi \u0111\u00e2y l\u00e0 \u0111i\u1ec3m b\u00f9ng ph\u00e1t c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Trong m\u1ed9t l\u1ea7n g\u1eb7p g\u1ee1 t\u00ecnh c\u1edd, b\u00e0 \u0111\u00e3 d\u00e0nh cho Doanh nh\u00e2n S\u00e0i G\u00f2n Cu\u1ed1i tu\u1ea7n m\u1ed9t cu\u1ed9c trao \u0111\u1ed5i th\u00fa v\u1ecb v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m kinh doanh t\u1ea1i vi\u1ec7t nam.<\/div>\n<div><\/div>\n<div><strong><em>* Th\u01b0a b\u00e0, th\u1eddi \u0111i\u1ec3m n\u00e0y b\u00e0 ngh\u0129 g\u00ec v\u1ec1 th\u1ecb tr\u01b0\u1eddng kinh doanh chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam?<\/em><\/strong><\/div>\n<div><\/div>\n<div>&#8211; Kinh doanh c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u00e0 ph\u00ea \u1edf Vi\u1ec7t Nam \u0111\u00e3 v\u00e0 \u0111ang b\u00f9ng n\u1ed5. T\u00f4i nh\u1edb ba n\u0103m tr\u01b0\u1edbc khi ch\u00fang t\u00f4i m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean \u1edf TP.<strong>HCM<\/strong> \u1edf \u0111\u00e2y m\u1edbi c\u00f3 Trung Nguy\u00ean v\u00e0 Highland, Coffee Bean v\u00e0 Tea Leaf, Ph\u00fac Long m\u1edbi c\u00f3 hai c\u1eeda h\u00e0ng m\u00e0 l\u00e0 b\u00e1n c\u00e0 ph\u00ea mang \u0111i.<\/div>\n<div><\/div>\n<div>Gi\u1edd \u0111\u00e2y \u0111\u00f3 l\u00e0 ng\u00e0nh \u201crung chuy\u1ec3n\u201d v\u00f4 c\u00f9ng th\u00fa v\u1ecb, v\u1edbi nhi\u1ec1u kh\u00e1i ni\u1ec7m tuy\u1ec7t v\u1eddi v\u00e0 r\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng \u0111ang lan \u0111i nhanh ch\u00f3ng, v\u1edbi c\u00e1c phong c\u00e1ch trang tr\u00ed \u0111\u1ee7 ki\u1ec3u v\u00e0 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u cho kh\u00e1ch h\u00e0ng khi h\u1ecd mu\u1ed1n t\u00ecm n\u01a1i u\u1ed1ng, \u0103n v\u00e0 g\u1eb7p g\u1ee1. N\u00f3 ch\u1ec9 di\u1ec5n ra trong ba n\u0103m v\u00e0 v\u1edbi t\u00f4i th\u1eadt kinh ng\u1ea1c.<\/div>\n<div><\/div>\n<div><strong><em>* C\u00f3 khi n\u00e0o b\u00e0 t\u1ef1 h\u1ecfi v\u00ec sao s\u1ef1 b\u00f9ng n\u1ed5 \u0111\u00f3 x\u1ea3y ra?<\/em><\/strong><\/div>\n<div><\/div>\n<div>&#8211; T\u00f4i kh\u00f4ng t\u1ef1 h\u1ecfi. T\u00f4i bi\u1ebft. H\u00e3y nh\u00ecn! T\u00f4i \u0111\u00e3 \u0111i c\u00f9ng Starbucks trong nhi\u1ec1u n\u0103m v\u00e0 t\u00f4i \u0111\u00e3 nh\u00ecn th\u1ea5y r\u1eb1ng khi ch\u00fang t\u00f4i m\u1edbi \u0111\u1ebfn Vi\u1ec7t Nam ch\u1ec9 c\u00f3 v\u00e0i \u201cng\u01b0\u1eddi ch\u01a1i\u201d n\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u1ee7 c\u1ea1nh tranh v\u00e0 v\u00ec th\u1ebf kh\u00f4ng ai c\u1ed1 g\u1eafng th\u00fac \u0111\u1ea9y cho s\u1ef1 ph\u00e1t tri\u1ec3n s\u00f4i \u0111\u1ed9ng h\u01a1n, c\u1eeda h\u00e0ng \u0111\u1eb9p h\u01a1n v\u00e0 c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n.<\/div>\n<div><\/div>\n<div>Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ebfn \u0111\u00e2y v\u00e0 l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t cho th\u1ecb tr\u01b0\u1eddng. Gi\u1edd \u0111\u00e2y kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i Vi\u1ec7t Nam c\u00f3 th\u1ec3 v\u00e0o nh\u1eefng c\u1eeda h\u00e0ng c\u00e0 ph\u00ea r\u1ea5t tuy\u1ec7t n\u01a1i ch\u00fang t\u00f4i t\u00ecm c\u00e1ch trang tr\u00ed c\u1eeda h\u00e0ng m\u1edbi l\u1ea1, ch\u00fang t\u00f4i t\u00ecm c\u00e1ch pha ch\u1ebf c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng m\u1edbi cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 tr\u00ean th\u1ebf gi\u1edbi, Starbucks c\u0169ng l\u00e0m cho th\u1ee9c u\u1ed1ng n\u00e0y thay \u0111\u1ed5i qua th\u1eddi gian. Ng\u00e0y nay nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 n\u00f3i \u201cokey \u0111\u00f3 l\u00e0 s\u1ef1 ph\u1ea3i l\u00f2ng\u201d (c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m).<\/div>\n<div><\/div>\n<div>T\u00f4i ngh\u0129 ch\u00fang t\u00f4i \u0111\u00e3 \u0111em \u0111\u1ebfn cho b\u1ea1n tr\u1ebb Vi\u1ec7t Nam c\u00e1ch th\u01b0\u1edfng th\u1ee9c c\u00e0 ph\u00ea ki\u1ec3u m\u1edbi, \u0111\u00e3 thay \u0111\u1ed5i phong c\u00e1ch u\u1ed1ng c\u00e0 ph\u00ea truy\u1ec1n th\u1ed1ng c\u1ee7a Vi\u1ec7t Nam, t\u1ea5t nhi\u00ean c\u00f9ng l\u00fac Ph\u00fac Long c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i v\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng chuy\u1ec3n m\u00ecnh r\u1ea5t nhanh.<\/div>\n<div><\/div>\n<div><strong><em>* B\u00e0 c\u00f3 nh\u1eadn \u0111\u1ecbnh g\u00ec v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u1eddi gian t\u1edbi?<\/em><\/strong><\/div>\n<div><\/div>\n<div>&#8211; Th\u1ecb tr\u01b0\u1eddng kinh doanh b\u00e1n l\u1ebb c\u00e0 ph\u00ea Vi\u1ec7t Nam \u0111ang t\u0103ng tr\u01b0\u1edfng v\u00e0 thay \u0111\u1ed5i t\u01b0\u01a1ng t\u1ef1 nh\u01b0 to\u00e0n b\u1ed9 \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y. Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi tr\u1ed3ng lo\u1ea1i c\u00e2y n\u00e0y quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00e2ng cao ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng, t\u0103ng c\u01b0\u1eddng \u0111\u01b0a c\u00e0 ph\u00ea Arabica v\u00e0 c\u00e0 ph\u00ea s\u1ea1ch ra th\u1ecb tr\u01b0\u1eddng (t\u1eeb tr\u01b0\u1edbc t\u1edbi nay ng\u01b0\u1eddi Vi\u1ec7t Nam ch\u1ee7 y\u1ebfu u\u1ed1ng v\u00e0 xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea Robusta \u2013 PV).<\/div>\n<div><\/div>\n<div>V\u1edbi ch\u00fang t\u00f4i nh\u1eefng ng\u01b0\u1eddi \u0111ang \u1edf trong ng\u00e0nh n\u00e0y r\u1ea5t h\u00e1o h\u1ee9c ch\u1ee9ng ki\u1ebfn nhi\u1ec1u \u0111i\u1ec1u \u0111ang x\u1ea3y ra v\u00e0 ph\u1ea7n l\u1edbn \u0111\u00f3 l\u00e0 nh\u1eefng thay \u0111\u1ed5i t\u1ed1t.<\/div>\n<div><\/div>\n<div><strong><em>* V\u1eady b\u00e0 c\u00f3 lo l\u1eafng v\u00ec s\u1ef1 c\u1ea1nh tranh \u0111\u00f3?<\/em><\/strong><\/div>\n<div><\/div>\n<div>&#8211; T\u00f4i kh\u00f4ng s\u1ee3 c\u1ea1nh tranh m\u00e0 t\u00f4i th\u1ef1c s\u1ef1 th\u00edch v\u00ec ch\u00fang t\u00f4i c\u0169ng c\u00f3 l\u1ee3i t\u1eeb s\u1ef1 c\u1ea1nh tranh \u0111\u00f3.<\/div>\n<div><\/div>\n<div>M\u1eb7c d\u00f9 Starbucks g\u1eb7p ph\u1ea3i s\u1ef1 c\u1ea1nh tranh c\u1ee7a nhi\u1ec1u d\u00f2ng c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam nh\u01b0ng m\u1ed7i lo\u1ea1i c\u00e0 ph\u00ea c\u00f3 m\u1ed9t phong c\u00e1ch ri\u00eang. V\u1edbi d\u00e2n s\u1ed1 l\u00ean t\u1edbi g\u1ea7n 100 tri\u1ec7u ng\u01b0\u1eddi, Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u01a1 h\u1ed9i cho nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea c\u00f9ng ph\u00e1t tri\u1ec3n.<\/div>\n<div><\/div>\n<div>Vi\u1ec7t Nam c\u00f3 50% d\u00e2n s\u1ed1 l\u00e0 ng\u01b0\u1eddi tr\u1ebb v\u00e0 \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0 Starbucks h\u01b0\u1edbng \u0111\u1ebfn. Ch\u00fang t\u00f4i \u0111\u1ebfn \u0111\u00e2y m\u1ee5c ti\u00eau \u0111\u1ea7u ti\u00ean \u0111\u1ec3 b\u00e1n c\u00e0 ph\u00ea cho ng\u01b0\u1eddi Vi\u1ec7t ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i. Ch\u00fang t\u00f4i \u0111\u00e3 v\u00e0 s\u1ebd mu\u1ed1n \u0111\u01b0a th\u00eam c\u00e1c m\u00f3n \u0103n, u\u1ed1ng \u201cmade in Vietnam\u201d l\u00ean qu\u1ea7y.<\/div>\n<div><\/div>\n<div>T\u00f4i c\u0169ng vui v\u00ec c\u00f3 th\u00eam c\u00e1c \u0111\u1ed1i t\u00e1c. B\u1ea1n bi\u1ebft \u0111\u00f3, c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ed1i t\u00e1c \u1edf Vi\u1ec7t Nam ch\u00fang t\u00f4i l\u00e0m vi\u1ec7c c\u00f9ng m\u1edf th\u00eam c\u00e1c c\u1eeda h\u00e0ng m\u1edbi, nhi\u1ec1u b\u1ea1n tr\u1ebb th\u00edch l\u00e0m vi\u1ec7c \u1edf c\u00f4ng ty hay tr\u1edf th\u00e0nh qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng\u2026<\/div>\n<div><\/div>\n<div>S\u1ef1 c\u1ea1nh tranh b\u00f9ng ph\u00e1t \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i, gi\u1edd \u0111\u00e2y h\u1ecd kh\u00f4ng ph\u1ea3i ch\u1edd \u0111\u1ee3i n\u1eefa, h\u1ecd c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn. H\u1ecd c\u00f3 th\u1ec3 th\u00edch capuccino \u1edf \u0111\u00e2y v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y \u1edf ch\u1ed7 kh\u00e1c.<\/div>\n<div><\/div>\n<div>C\u1ea1nh tranh l\u00e0 v\u00f4 c\u00f9ng t\u1ed1t kh\u00f4ng ch\u1ec9 v\u1edbi ng\u00e0nh c\u00e0 ph\u00ea. N\u1ebfu b\u1ea1n m\u1edf m\u1ed9t c\u1eeda h\u00e0ng, c\u1ea1nh \u0111\u00f3 c\u00f3 ng\u01b0\u1eddi kh\u00e1c m\u1edf m\u1ed9t c\u1eeda h\u00e0ng, \u0111\u00f3 l\u00e0 vi\u1ec7c r\u1ea5t t\u1ed1t v\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p h\u01a1n m\u00e0 b\u1ea1n bu\u1ed9c ph\u1ea3i tr\u1edf n\u00ean t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. C\u1ea1nh tranh l\u00e0 kh\u00f3 nh\u01b0ng c\u0169ng l\u00e0 c\u01a1 h\u1ed9i cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, doanh nghi\u1ec7p t\u1ed1t s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t.<\/div>\n<div><\/div>\n<div><strong><em>* Starbucks hi\u1ec7n l\u00e0 c\u00f4ng ty kinh doanh c\u00e0 ph\u00ea c\u00f3 gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u, theo b\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f4ng ty \u0111\u00e3 t\u1ea1o ra l\u00e0 g\u00ec?<\/em><\/strong><\/div>\n<div><\/div>\n<div>&#8211; \u0110\u00f3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/div>\n<div><\/div>\n<div>Quy tr\u00ecnh l\u00e0m ra s\u1ea3n ph\u1ea9m c\u1ee7a Starbucks th\u1ef1c s\u1ef1 k\u00e9o d\u00e0i qua nhi\u1ec1u kh\u00e2u v\u00e0 ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi r\u1ea5t nhi\u1ec1u \u0111\u1ed9i ng\u0169 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, t\u1eeb tr\u1ed3ng \u0111\u1ebfn v\u1eadn chuy\u1ec3n, ch\u1ebf bi\u1ebfn.<\/div>\n<div><\/div>\n<div>M\u1ed7i m\u00f9a ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u m\u1eabu c\u00e0 ph\u00ea t\u1eeb c\u00e1c qu\u1ed1c gia. \u0110\u1ed9i ki\u1ec3m \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd \u0111\u1ebfn t\u1eadn v\u01b0\u1eddn c\u00e0 ph\u00ea v\u00e0 ki\u1ec3m \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng, t\u1eeb quy tr\u00ecnh ch\u0103m s\u00f3c v\u00e0 h\u1ecd ch\u1ec9thu mua khi ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea1t ti\u00eau chu\u1ea9n Starbucks \u0111\u01b0a ra. K\u1ec3 c\u1ea3 khi h\u1ee3p \u0111\u1ed3ng mua \u0111\u00e3 k\u00fd r\u1ed3i v\u00e0 c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c ch\u1ea5t l\u00ean xe chu\u1ea9n b\u1ecb ch\u1edf \u0111i c\u00e0 ph\u00ea v\u1eabn b\u1ecb ki\u1ec3m tra l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa n\u1ebfu \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u00f3 m\u1edbi mua.<\/div>\n<div><\/div>\n<div>Khi container ch\u1edf h\u1ea1t v\u1ec1 \u0111\u1ebfn nh\u00e0 m\u00e1y, h\u1ea1t c\u00e0 ph\u00ea l\u1ea1i \u0111\u01b0\u1ee3c ki\u1ec3m tra l\u1ea1i l\u1ea7n n\u1eefa v\u00e0 c\u00e1c ti\u00eau ch\u00ed c\u00e0 ph\u00ea c\u1ee7a \u0111\u1ed9i thu mua v\u00e0 \u0111\u1ed9i \u1edf nh\u00e0 m\u00e1y ph\u1ea3i kh\u1edbp v\u1edbi nhau tr\u00ean h\u1ec7 th\u1ed1ng v\u1ec1 h\u01b0\u01a1ng v\u1ecb (t\u1ee9c l\u00e0 c\u00e0 ph\u00ea v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c ph\u1ea9m ch\u1ea5t) th\u00ec khi \u0111\u00f3 ch\u00fang m\u1edbi b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o rang xay t\u1ea1i m\u1ed9t nh\u00e0 m\u00e1y duy nh\u1ea5t \u1edf Seattle (M\u1ef9), r\u1ed3i sau \u0111\u00f3 c\u00e0 ph\u00ea b\u1ed9t \u0111\u01b0\u1ee3c quay tr\u1edf l\u1ea1i th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u qua c\u00e1c c\u1eeda h\u00e0ng Starbucks (c\u00e0 ph\u00ea Starbucks hi\u1ec7n \u0111\u01b0\u1ee3c mua t\u1eeb t\u00e1m qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam \u2013 PV).<\/div>\n<div><\/div>\n<div>T\u00f4i kh\u00f4ng s\u1ee3 c\u1ea1nh tranh b\u1edfi v\u00ec th\u1ebf m\u1ea1nh c\u1ee7a Starbucks t\u1eeb tr\u01b0\u1edbc t\u1edbi nay l\u00e0 rang xay. Ai mua c\u00e0 ph\u00ea \u1edf Vi\u1ec7t Nam c\u0169ng \u0111\u01b0\u1ee3c h\u1ebft. C\u00e1c lo\u1ea1i c\u00e0 ph\u00ea mang th\u01b0\u01a1ng hi\u1ec7u \u00dd, Nestle\u2026 c\u00e1c h\u00e3ng kh\u00e1c mua r\u1ea5t nhi\u1ec1u c\u00e0 ph\u00ea \u1edf \u0111\u00e2y nh\u01b0ng rang xay l\u00e0 m\u1ea5u ch\u1ed1t. Rang xay c\u0169ng nh\u01b0 n\u1ea5u n\u01b0\u1edbng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 c\u00e0 ph\u00ea t\u1ed1t nh\u1ea5t v\u00e0 ngon nh\u1ea5t \u0111\u00f3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng c\u00e0 ph\u00ea v\u00e0 l\u00e0m n\u00ean \u0111i\u1ec3m kh\u00e1c bi\u1ec7t.<\/div>\n<div><\/div>\n<div><strong><em>* H\u00e3ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c g\u00ec v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong 3-5 n\u0103m t\u1edbi?<\/em><\/strong><\/div>\n<div><\/div>\n<div>&#8211; N\u0103m 2016 ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n kh\u00f4ng gian b\u00e1n l\u1ebb. Ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh ra c\u00e1c khu v\u1ef1c l\u00e2n c\u1eadn.<\/div>\n<div><\/div>\n<div>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a t\u00f4i c\u0169ng quan t\u00e2m \u0111\u1ebfn x\u00e2y d\u1ef1ng m\u1ed9t t\u1ed5 ch\u1ee9c n\u01a1i con ng\u01b0\u1eddi l\u00e0 trung t\u00e2m. C\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o theo chu\u1ea9n m\u1ef1c cao nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ed7i ng\u00e0y.<\/div>\n<div><\/div>\n<div>Ch\u00fang t\u00f4i \u0111ang ti\u1ebfp t\u1ee5c t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng kinh doanh, kh\u00f4ng bao gi\u1edd b\u1eb1ng l\u00f2ng v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f2n t\u1ed3n t\u1ea1i v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, v\u00e0 ph\u1ea3i c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t trong nh\u1eefng c\u1eeda h\u00e0ng \u0111\u1eb9p v\u00e0 th\u00fa v\u1ecb. Ch\u00fang t\u00f4i cam k\u1ebft \u0111\u1ea7u t\u01b0 l\u00e2u d\u00e0i v\u00e0 ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam.<\/div>\n<div><\/div>\n<div><strong><em>* L\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh kinh doanh c\u00e0 ph\u00ea nhi\u1ec1u n\u0103m, b\u00e0 ngh\u0129 g\u00ec v\u1ec1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a ng\u00e0nh c\u00e0 ph\u00ea Vi\u1ec7t Nam?<\/em><\/strong><\/div>\n<div><\/div>\n<div>&#8211; Th\u00e1ch th\u1ee9c l\u00e0 trong khi ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n r\u1ea5t nhanh c\u1ea7n quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5 \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. V\u1ec1 c\u01a1 h\u1ed9i, c\u1ea7n tr\u00e1nh s\u1ef1 ch\u1ec7ch h\u01b0\u1edbng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c l\u00ean c\u1ed9ng \u0111\u1ed3ng n\u00f4ng d\u00e2n.<\/div>\n<div><\/div>\n<div><strong><em>* Trong ng\u00e0nh kinh doanh n\u00e0y, b\u00e0 chi\u00eam nghi\u1ec7m th\u1ea5y c\u00e0 ph\u00ea v\u00e0 v\u0103n h\u00f3a li\u00ean quan nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/strong><\/div>\n<div><\/div>\n<div>&#8211; Tr\u00ean to\u00e0n th\u1ebf gi\u1edbi c\u00e0 ph\u00ea v\u00e0 tr\u00e0 \u1edf nhi\u1ec1u n\u01a1i g\u1eafn li\u1ec1n v\u1edbi v\u0103n h\u00f3a. B\u1ea1n th\u01b0\u1eddng ng\u1ed3i u\u1ed1ng v\u1edbi b\u1ea1n b\u00e8, v\u1edbi m\u1ecdi ng\u01b0\u1eddi v\u00e0 c\u00e0 ph\u00ea c\u0169ng nh\u01b0 tr\u00e0 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n g\u1eafn k\u1ebft con ng\u01b0\u1eddi v\u1edbi nhau. T\u00f4i \u0111\u00e3 \u0111i qua nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/div>\n<div><\/div>\n<div>V\u00ed d\u1ee5, kh\u00f4ng c\u00f3 g\u00ec \u1edf Argentina \u0111\u01b0\u1ee3c b\u00e0n lu\u1eadn m\u00e0 thi\u1ebfu c\u00e0 ph\u00ea. N\u00f3 l\u00e0 m\u1ed9t ch\u1ea5t k\u1ebft d\u00ednh t\u1ef1 nhi\u00ean.<\/div>\n<div><\/div>\n<div><strong><em>* V\u1ec1 c\u00f4ng vi\u1ec7c, b\u00e0 \u0111\u00e3 \u0111\u1ebfn v\u1edbi c\u00f4ng vi\u1ec7c hi\u1ec7n nay th\u1ebf n\u00e0o? B\u00e0 \u0111\u00e3 mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi c\u00e0 ph\u00ea t\u1eeb khi c\u00f2n tr\u1ebb hay kh\u00f4ng?<\/em><\/strong><\/div>\n<div><\/div>\n<div>&#8211; T\u00f4i sinh ra \u1edf Peru. B\u00e0 ngo\u1ea1i t\u00f4i pha c\u00e0 ph\u00ea v\u00e0 u\u1ed1ng m\u1ed7i ng\u00e0y. T\u00f4i \u0111\u00e3 ng\u1eedi m\u00f9i \u0111\u00f3 m\u1ed7i ng\u00e0y, m\u1ed9t th\u1ee9 m\u00f9i tuy\u1ec7t v\u1eddi. T\u1ea5t nhi\u00ean khi \u0111\u00f3 l\u00e0 tr\u1ebb con b\u1ea1n ch\u01b0a th\u1ec3 u\u1ed1ng c\u00e0 ph\u00ea nh\u01b0ng b\u1ea1n s\u1ebd mu\u1ed1n u\u1ed1ng n\u00f3.<\/div>\n<div><\/div>\n<div>Khi b\u1ea1n l\u1edbn v\u00e0 \u0111\u01b0\u1ee3c u\u1ed1ng n\u00f3 b\u1ea1n c\u00e0ng th\u00edch v\u00e0 y\u00eau n\u00f3. T\u00f4i y\u00eau n\u00f3. T\u00f4i y\u00eau c\u1ea3 ng\u00e0nh tr\u1ed3ng v\u00e0 s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea. Th\u1eadt tuy\u1ec7t khi b\u1ea1n ch\u1ee9ng ki\u1ebfn c\u00e2y c\u00e0 ph\u00ea l\u1edbn l\u00ean v\u00e0 ra tr\u00e1i, r\u1ed3i h\u00e1i tr\u00e1i, l\u1ea5y h\u1ea1t r\u1ed3i h\u1ea1t ti\u1ebfp t\u1ee5c qua m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u1ec3 tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi.<\/div>\n<div><\/div>\n<div>T\u00f4i \u0111\u00e3 h\u1ecdc v\u1ec1 kinh doanh \u1edf Argentina. Tr\u01b0\u1edbc \u0111\u00e2y t\u00f4i t\u1eebng \u0111\u1ea3m nh\u1eadn vai tr\u00f2 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c kinh doanh cho c\u00e1c t\u1eadp \u0111o\u00e0n th\u1ef1c ph\u1ea9m nh\u01b0 Saks Fifth Avenue, Panera Bread\u2026<\/div>\n<div><\/div>\n<div>T\u00f4i v\u00e0o l\u00e0m \u1edf Starbucks t\u1ea1i California (M\u1ef9). Ng\u00e0y \u0111\u1ea7u ti\u00ean t\u00f4i l\u00e0m vi\u1ec7c \u1edf \u0111\u00e2y t\u00f4i \u0111\u00e3 ng\u1ed3i \u1edf c\u1eeda h\u00e0ng \u0111\u1ec3 quan s\u00e1t ng\u01b0\u1eddi x\u1ebfp h\u00e0ng mua c\u00e0 ph\u00ea, th\u1eadt ng\u1ea1c nhi\u00ean \u0111\u00e3 c\u00f3 nh\u1eefng ng\u01b0\u1eddi lu\u00f4n lu\u00f4n c\u00f3 m\u1eb7t \u1edf \u0111\u00f3, nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u1eeda h\u00e0ng. T\u00f4i th\u1ef1c s\u1ef1 ng\u1ea1c nhi\u00ean v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, v\u00e0 t\u00f4i r\u1ea5t y\u00eau c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/div>\n<div><\/div>\n<div><em><strong>* B\u00e0i h\u1ecdc quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u00e0 sau nhi\u1ec1u n\u0103m trong ngh\u1ec1 l\u00e0 g\u00ec?<\/strong><\/em><\/div>\n<div><\/div>\n<div>&#8211; V\u1edbi t\u00f4i b\u00e0i h\u1ecdc quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n. B\u1ea1n ph\u1ea3i lu\u00f4n lu\u00f4n s\u1eb5n s\u00e0ng c\u1ed1ng hi\u1ebfn b\u1edfi v\u00ec b\u1ea1n th\u1ea5y t\u1ea5t c\u1ea3 b\u1ed9 ph\u1eadn c\u1ee7a c\u00f4ng ty lu\u00f4n lu\u00f4n ph\u1ea3i b\u1ecf ra r\u1ea5t nhi\u1ec1u c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng. Ch\u00fang t\u00f4i bi\u1ebft s\u1ebd c\u00f3 l\u00fac c\u00f3 s\u1ef1 c\u1ed1 r\u1ea5t kh\u00f3 kh\u0103n nh\u01b0ng s\u1ebd ph\u1ea3i \u0111\u1ec3 lo l\u1eafng sang m\u1ed9t b\u00ean \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng.<\/div>\n<div><\/div>\n<div>Th\u1ee9 hai l\u00e0 s\u1ef1 tin c\u1eady. C\u00e1 nh\u00e2n t\u00f4i c\u1ea3m th\u1ea5y gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 tin c\u1eady r\u1ea5t quan tr\u1ecdng, tin c\u00f4ng ty b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c cho h\u1ecd v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n l\u00e0m c\u00f9ng ph\u1ea3i tin nhau. S\u1ef1 trung th\u1ef1c v\u00e0 tin c\u1eady r\u1ea5t \u0111\u00e1ng gi\u00e1. Th\u1ee9 ba l\u00e0 ph\u1ea3i l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9. \u0110\u00f3 l\u00e0 ba b\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t c\u1ee7a t\u00f4i.<\/div>\n<div><\/div>\n<div>\n<table border=\"0\" cellspacing=\"1\" cellpadding=\"1\" align=\"center\">\n<tbody>\n<tr>\n<td>\n<div><em><strong>* V\u1edbi Vi\u1ec7t Nam b\u00e0 c\u00f3 c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o?<\/strong><\/em><\/div>\n<div><\/div>\n<div>&#8211; T\u00f4i \u0111ang t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng \u1edf m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc th\u1ef1c s\u1ef1 nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng, n\u00f3 lan t\u1ecfa v\u00e0 \u201cnh\u1eafc nh\u1edf\u201d t\u00f4i lu\u00f4n \u201ct\u1ec9nh t\u00e1o\u201d v\u00e0 ph\u1ea3i \u00fd th\u1ee9c v\u1ec1 s\u1ef1 v\u1eadn \u0111\u1ed9ng xung quanh m\u00ecnh. T\u00f4i ngh\u0129 t\u00f4i s\u1ebd ti\u1ebfc nh\u1edb m\u1ed9t v\u00e0i t\u00f2a nh\u00e0 c\u0169 \u1edf \u0111\u00e2y nh\u01b0ng t\u00f4i ch\u1eafc r\u1eb1ng m\u1ed9t h\u00ecnh \u1ea3nh <strong>TP.HCM<\/strong> m\u1edbi m\u1ebb c\u0169ng s\u1ebd g\u1ee3i r\u1ea5t nhi\u1ec1u h\u00e2n hoan.<\/div>\n<div><\/div>\n<div>T\u00f4i s\u1ed1ng \u1edf Vi\u1ec7t Nam h\u01a1n n\u0103m n\u0103m v\u00e0 \u0111\u00e3 tr\u1ea3i qua qu\u00e3ng th\u1eddi gian r\u1ea5t \u0111\u1eb7c bi\u1ec7t. H\u1eb1ng ng\u00e0y t\u00f4i l\u00e1i xe m\u00e1y \u0111i l\u00e0m v\u00e0 \u0111\u01b0\u1ee3c ch\u1ee9ng ki\u1ebfn r\u1eb1ng Vi\u1ec7t Nam \u0111\u00e3 thay \u0111\u1ed5i nhanh ch\u00f3ng th\u1ebf n\u00e0o qua m\u1ed7i ng\u00e0y. T\u1eeb m\u1ed9t c\u1eeda h\u00e0ng \u1edf qu\u1eadn trung t\u00e2m TP.HCM n\u0103m 2013 nay ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 t\u1ea5t c\u1ea3 19 c\u1eeda h\u00e0ng \u1edf H\u00e0 N\u1ed9i v\u00e0 m\u1edbi \u0111\u00e2y nh\u1ea5t l\u00e0 c\u1eeda h\u00e0ng m\u1edbi m\u1edf\u1edf G\u00f2 V\u1ea5p.<\/div>\n<div><\/div>\n<div>\u0110\u00f4i khi t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng ki\u1ec3u nh\u01b0 h\u1ecd lu\u00f4n c\u1ea7n th\u00eam c\u00e1i m\u1edbi, h\u1ecd n\u00f3ng l\u00f2ng mu\u1ed1n Starbucks m\u1edf r\u1ed9ng th\u1eadt nhanh nh\u01b0ng ch\u00fang t\u00f4i c\u0169ng kh\u00f4ng th\u1ec3 m\u1edf qu\u00e1 nhanh \u0111\u01b0\u1ee3c v\u00ec m\u1edf m\u1ed9t c\u1eeda h\u00e0ng n\u1ebfu nhanh c\u0169ng ph\u1ea3i m\u1ea5t ba th\u00e1ng. T\u00f4i th\u1ef1c s\u1ef1 ngh\u0129 r\u1eb1ng Vi\u1ec7t Nam \u0111\u00e3 ch\u1edd \u0111\u1ee3i Starbucks t\u1eeb l\u00e2u, qua phim \u1ea3nh, truy\u1ec1n h\u00ecnh n\u00ean khi ch\u00fang t\u00f4i v\u00e0o h\u1ecd \u0111\u00f3n nh\u1eadn nhi\u1ec7t t\u00ecnh v\u00e0 k\u1ef3 v\u1ecdng r\u1ea5t nhi\u1ec1u.Hi\u1ec7n t\u1ea1i 90% kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 ng\u01b0\u1eddi Vi\u1ec7t.<\/div>\n<div><\/div>\n<div>Tr\u00e1ch nhi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i v\u00ec th\u1ebf l\u00e0 ti\u1ebfp t\u1ee5c \u0111\u01b0a nh\u1eefng ly c\u00e0 ph\u00ea t\u1ed1t nh\u1ea5t t\u1eeb b\u00e0n tay \u0111am m\u00ea c\u1ee7a c\u00e1c chuy\u00ean gia pha ch\u1ebf t\u1edbi kh\u00e1ch h\u00e0ng.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div><\/div>\n<div><em>H\u1ed3ng Ph\u00fac (DNSGCT)<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e0 Patricia Marques, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Starbucks Vi\u1ec7t Nam h\u01a1n 16 n\u0103m l\u00e0m vi\u1ec7c trong ng\u00e0nh c\u00e0 ph\u00ea to\u00e0n c\u1ea7u \u0111ang c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u201ct\u1eadn h\u01b0\u1edfng s\u00e2u s\u1eafc\u201d kh\u00f4ng kh\u00ed s\u00f4i \u0111\u1ed9ng khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam \u0111ua nhau n\u1edf r\u1ed9.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-413","post","type-post","status-publish","format-standard","hentry","category-thanh-cong"],"_links":{"self":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":0,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"wp:attachment":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}