{"id":436,"date":"2016-10-10T10:24:26","date_gmt":"2016-10-10T03:24:26","guid":{"rendered":"http:\/\/robostock.vn\/web\/?p=436"},"modified":"2016-10-10T10:24:26","modified_gmt":"2016-10-10T03:24:26","slug":"7-nhan-to-lam-nen-thanh-cong-cua-cac-trieu-phu","status":"publish","type":"post","link":"https:\/\/robostock.vn\/web\/7-nhan-to-lam-nen-thanh-cong-cua-cac-trieu-phu\/","title":{"rendered":"7 nh\u00e2n t\u1ed1 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c tri\u1ec7u ph\u00fa"},"content":{"rendered":"

\t\t\t\t\"chiet-khau\"<\/a><\/p>\n

Hi\u1ec3u r\u00f5 ch\u00ednh m\u00ecnh, kh\u00f4ng s\u1ee3 th\u1ea5t b\u1ea1i, lu\u00f4n \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 \u0111\u1eebng bao gi\u1edd b\u1ecf cu\u1ed9c. \u0110\u00f3 l\u00e0 m\u1ed9t v\u00e0i b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c tri\u1ec7u ph\u00fa th\u1ebf gi\u1edbi.<\/p>\n

<\/p>\n

Trong cu\u1ed1n s\u00e1ch m\u1edbi c\u1ee7a m\u00ecnh l\u00e0 “Getting There: A Book of Mentors” (“Chuy\u1ec7n c\u1ee7a nh\u1eefng b\u1eadc th\u1ea7y”), nh\u00e0 b\u00e1o t\u1ef1 do Gillian Zoe Segal \u0111\u00e3 d\u00e0nh 5 n\u0103m \u0111\u1ec3 ph\u1ecfng v\u1ea5n nh\u1eefng nh\u00e2n v\u1eadt th\u00e0nh c\u00f4ng nh\u1ea5t hi\u1ec7n nay nh\u01b0 Warren Buffett, Michael Bloomberg, Anderson Cooper, Sara Blakely, Jeff Koons, Kathy Ireland, Les Moonves,\u2026 Sau khi ph\u1ecfng v\u1ea5n c\u00e1c nh\u00e2n v\u1eadt \u0111\u1eb7c bi\u1ec7t n\u00e0y, Gillian \u0111\u00e3 nh\u1eadn ra h\u1ecd \u0111\u1ec1u c\u00f3 7 \u0111i\u1ec3m chung nh\u01b0 sau:<\/p>\n

1. Th\u1ea5u hi\u1ec3u \u201cv\u00f2ng tr\u00f2n n\u0103ng l\u1ef1c\u201d c\u1ee7a b\u1ea3n th\u00e2n m\u00ecnh<\/b><\/p>\n

Trong b\u00e0i lu\u1eadn c\u1ee7a \u00f4ng d\u00e0nh cho cu\u1ed1n \u201cGetting There\u201d, nh\u00e0 \u0111\u1ea7u t\u01b0 huy\u1ec1n tho\u1ea1i Warren Buffett<\/a> \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng \u0111i\u1ec1u t\u1ea5t y\u1ebfu tr\u01b0\u1edbc ti\u00ean l\u00e0 ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n

Theo Buffett, v\u00e0o nh\u1eefng l\u00fac c\u1ea7n quy\u1ebft \u0111\u1ecbnh r\u1eb1ng \u0111\u00e2u l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng \u0111\u1ec3 theo \u0111u\u1ed5i, vi\u1ec7c bi\u1ebft r\u1eb1ng n\u00ean b\u1ecf qua chuy\u1ec7n g\u00ec c\u0169ng c\u00f3 t\u1ea7m quan tr\u1ecdng ngang v\u1edbi vi\u1ec7c bi\u1ebft l\u00e0 c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o \u0111i\u1ec1u n\u00e0o. \u00d4ng d\u1eabn l\u1ea1i c\u00e2u n\u00f3i c\u1ee7a Tom Watson (ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a IBM) r\u1eb1ng: “T\u00f4i kh\u00f4ng ph\u1ea3i thi\u00ean t\u00e0i nh\u01b0ng t\u00f4i c\u00f3 \u0111\u1ee7 s\u1ef1 kh\u00f4n ngoan \u1edf m\u1ed9t s\u1ed1 \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh, v\u00e0 t\u00f4i lu\u00f4n gi\u1eef ch\u1eafc c\u00e1c \u0111i\u1ec3m \u0111\u00f3.”<\/p>\n

Buffett c\u0169ng gi\u1ea3i th\u00edch r\u1eb1ng: “B\u1ed9 n\u00e3o c\u1ee7a t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u1ed9 n\u00e3o \u0111a n\u0103ng c\u00f3 th\u1ec3 \u0111i\u1ec1u khi\u1ec3n c\u00f4ng vi\u1ec7c ho\u00e0n h\u1ea3o trong m\u1ecdi t\u00ecnh hu\u1ed1ng. C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 m\u00e0 t\u00f4i kh\u00f4ng gi\u1ecfi ch\u00fat n\u00e0o v\u00e0 c\u1ea3 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 m\u00e0 t\u00f4i kh\u00f4ng th\u1ec3 hi\u1ec3u n\u1ed5i. T\u00f4i ch\u1ec9 hi\u1ec3u m\u1ed9t s\u1ed1 ki\u1ec3u kinh doanh \u0111\u01a1n gi\u1ea3n v\u00e0 t\u00f4i kh\u00f4ng th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng c\u00e1i qu\u00e1 ph\u1ee9c t\u1ea1p. Coca-Cola l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m b\u1ec1n b\u1ec9 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat r\u1ed9ng r\u00e3i. T\u00f4i c\u1ed1 g\u1eafng t\u00ecm c\u00e1c doanh nghi\u1ec7p m\u00e0 t\u00f4i c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c, nh\u1eefng doanh nghi\u1ec7p m\u00e0 t\u00f4i c\u1ea3m th\u1ea5y th\u00edch \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o c\u1ee7a h\u1ecd v\u00e0 tin r\u1eb1ng h\u1ecd \u0111ang c\u00f3 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd”.<\/p>\n

John Paul DeJoria, nh\u00e0 t\u1ef7 ph\u00fa v\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Patr\u00f3n Spirits (chuy\u00ean s\u1ea3n xu\u1ea5t r\u01b0\u1ee3u cao c\u1ea5p) v\u00e0 John Paul Mitchell Systems (s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c t\u00f3c), th\u00ec \u0111\u01b0a ra l\u1eddi khuy\u00ean: “H\u00e3y l\u00e0m nh\u1eefng g\u00ec b\u1ea1n l\u00e0m t\u1ed1t nh\u1ea5t v\u00e0 c\u1ed1 g\u1eafng t\u00ecm nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u1ea5p \u0111\u1ea7y nh\u1eefng \u0111i\u1ec3m b\u1ea1n kh\u00f4ng gi\u1ecfi. V\u00ed d\u1ee5 nh\u01b0 t\u00f4i \u0111\u1eb7c bi\u1ec7t t\u1ec7 \u1edf theo d\u00f5i c\u00e1c chi ti\u1ebft, nh\u1ea5t l\u00e0 v\u1ec1 m\u1ea3ng k\u1ebf to\u00e1n, th\u1ebf l\u00e0 t\u00f4i thu\u00ea nh\u1eefng k\u1ebf to\u00e1n vi\u00ean gi\u1ecfi \u0111\u1ec3 gi\u00fap t\u00f4i. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u00f4i gi\u1ea3i ph\u00f3ng t\u01b0 t\u01b0\u1edfng \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u t\u00f4i n\u1ed5i tr\u1ed9i h\u01a1n v\u00e0 nh\u1edd v\u1eady \u00a0t\u00f4i c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh c\u00f4ng vi\u1ec7c kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n “.<\/p>\n

Kh\u00f4ng ai trong cu\u1ed1n “Getting There” gi\u1ecfi \u1edf t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, nh\u01b0ng t\u1ea5t c\u1ea3 l\u1ea1i tr\u1edf n\u00ean v\u00f4 c\u00f9ng th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch t\u1ecfa s\u00e1ng d\u1ef1a tr\u00ean nh\u1eefng \u0111i\u1ec3m m\u1ea1nh h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n

2. Khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a ni\u1ec1m \u0111am m\u00ea<\/b><\/p>\n

Con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng lu\u00f4n r\u1ea3i \u0111\u1ea7y nh\u1eefng gian kh\u00f3, nh\u01b0ng n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 y\u00eau nh\u1eefng g\u00ec b\u1ea1n l\u00e0m, b\u1ea1n s\u1ebd tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n t\u1eeb vi\u1ec7c v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi, c\u0169ng nh\u01b0 c\u00f3 \u0111\u1ee7 s\u1ef1 b\u1ec1n b\u1ec9 \u0111\u1ec3 ph\u00e1t huy h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Nh\u1eefng nh\u00e2n v\u1eadt trong cu\u1ed1n \u201cGetting There\u201d kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng n\u1ebfu b\u1ea1n theo \u0111u\u1ed5i m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 ch\u1ec9 v\u00ec l\u1ee3i nhu\u1eadn, hay v\u00ec ngh\u0129 r\u1eb1ng “m\u00ecnh c\u0169ng n\u00ean l\u00e0m th\u1ebf” – th\u00ec c\u00f3 l\u1ebd n\u00f3 s\u1ebd kh\u00f4ng \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n

Nh\u00e0 khoa h\u1ecdc n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi J. Craig Venter (ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean thi\u1ebft l\u1eadp tr\u00ecnh t\u1ef1 gene c\u1ee7a con ng\u01b0\u1eddi) cho bi\u1ebft: “R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi trong x\u00e3 h\u1ed9i b\u1ecb g\u00f2 b\u00f3 v\u00e0o trong c\u00e1c h\u1ec7 th\u1ed1ng l\u00e0 v\u00ec h\u1ecd kh\u00f4ng bi\u1ebft h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n l\u00e0m g\u00ec, v\u00e0 \u0111\u1ec3 s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd b\u1ecb quy\u1ebft \u0111\u1ecbnh b\u1edfi ng\u01b0\u1eddi kh\u00e1c. N\u1ebfu b\u1ea1n kh\u00f4ng \u0111am m\u00ea nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n m\u1eabn c\u00f3 m\u1eb7t t\u1ea1i v\u0103n ph\u00f2ng v\u00e0 l\u00e0m \u0111\u1ee7 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia gi\u1ecfi, nh\u01b0ng \u0111\u00f3 c\u0169ng v\u1eabn kh\u00f4ng ph\u1ea3i l\u00e0 n\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng. B\u1edfi l\u1ebd th\u00e0nh c\u00f4ng \u0111\u1ebfn t\u1eeb nh\u1eefng n\u1ed7 l\u1ef1c phi th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi ni\u1ec1m \u0111am m\u00ea v\u00e0 s\u1ef1 quy\u1ebft t\u00e2m t\u1ed9t \u0111\u1ed9.”<\/p>\n

Nh\u00e0 so\u1ea1n nh\u1ea1c n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi Hans Zimmer n\u00f3i \u0111\u00f9a: “B\u1ea5t c\u1ee9 khi n\u00e0o t\u00f4i c\u1ea7n t\u01b0 v\u1ea5n ph\u00e1p l\u00fd hay y t\u1ebf, t\u00f4i li\u1ec1n th\u00f4ng b\u00e1o nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 v\u1edbi d\u00e0n nh\u1ea1c c\u1ee7a t\u00f4i. M\u1ed9t n\u1eeda trong s\u1ed1 h\u1ecd l\u00e0 b\u00e1c s\u0129, s\u1ed1 c\u00f2n l\u1ea1i l\u00e0 lu\u1eadt s\u01b0, v\u00ec tr\u01b0\u1edbc \u0111\u00e2y h\u1ecd b\u1ecb gia \u0111\u00ecnh \u00e9p theo nh\u1eefng ngh\u1ec1 \u0111\u00f3\u201d.<\/p>\n

3. Con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p \u0111\u1ea7y linh ho\u1ea1t<\/b><\/p>\n

C\u00e1c nh\u00e2n v\u1eadt c\u1ee7a “Getting There” l\u00e0 minh ch\u1ee9ng cho vi\u1ec7c b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i v\u1ea1ch ra tr\u01b0\u1edbc m\u1ed9t k\u1ebf ho\u1ea1ch s\u1ef1 nghi\u1ec7p ho\u00e0n h\u1ea3o, m\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea1n ph\u1ea3i lu\u00f4n bi\u1ebft c\u00e1ch nh\u1eadn ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi v\u00e0 s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn thay \u0111\u1ed5i:<\/p>\n

– Nh\u00e0 s\u00e1ng l\u1eadp Craig Newmark\u00a0c\u1ee7a trang rao v\u1eb7t n\u1ed5i ti\u1ebfng Craigslist t\u00ecnh c\u1edd ngh\u0129 ra \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a m\u00ecnh khi \u0111ang theo \u0111u\u1ed5i m\u1ed9t m\u1ee5c ti\u00eau v\u00ec x\u00e3 h\u1ed9i<\/p>\n

– T\u1ef7 ph\u00fa ki\u00eam c\u1ef1u th\u1ecb tr\u01b0\u1edfng New York\u00a0Michael Bloomberg quy\u1ebft \u0111\u1ecbnh l\u1eadp c\u00f4ng ty ri\u00eang c\u1ee7a m\u00ecnh l\u00e0 Bloomberg LP, sau khi b\u1ecb sa th\u1ea3i t\u1ea1i Salomon Brothers.<\/p>\n

– Chuy\u00ean gia s\u1ee9c kh\u1ecfe v\u00e0 dinh d\u01b0\u1ee1ng\u00a0Jillian Michaels \u0111\u00e3 \u0111\u1ed5i ngh\u1ec1 sau khi b\u1ecb \u0111u\u1ed5i vi\u1ec7c kh\u1ecfi m\u1ed9t c\u00f4ng ty m\u00f4i gi\u1edbi ngh\u1ec7 thu\u1eadt<\/p>\n

–\u00a0Les Moonves, Ch\u1ee7 t\u1ecbch v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a k\u00eanh truy\u1ec1n h\u00ecnh CBS, ban \u0111\u1ea7u theo \u0111u\u1ed5i s\u1ef1 nghi\u1ec7p di\u1ec5n xu\u1ea5t, nh\u01b0ng cu\u1ed1i c\u00f9ng nh\u1eadn ra \u00f4ng c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac h\u01a1n khi \u0111\u01b0\u1ee3c \u0111\u1ee9ng \u1edf ph\u00eda sau m\u00e1y quay.<\/p>\n

Moonves t\u00e2m s\u1ef1 r\u1eb1ng: “T\u00f4i \u0111\u00e3 chuy\u1ec3n t\u1eeb di\u1ec5n xu\u1ea5t sang ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t s\u00e2n kh\u1ea5u k\u1ecbch v\u00e0 nh\u1eadn ra n\u00f3 th\u1eadt tuy\u1ec7t v\u1eddi. Ch\u1eb3ng bao l\u00e2u sau, t\u00f4i l\u1ea1i chuy\u1ec3n m\u1ed9t l\u1ea7n n\u1eefa sang ng\u00e0nh truy\u1ec1n h\u00ecnh, v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1i Columbia Pictures… C\u00f3 nh\u1eefng th\u1ee9 \u0111\u00f4i khi xu\u1ea5t hi\u1ec7n r\u1ea5t \u0111\u1ed9t ng\u1ed9t v\u00e0 lao th\u1eb3ng v\u00e0o m\u1eb7t b\u1ea1n.\u00a0N\u1ebfu con \u0111\u01b0\u1eddng c\u1ee7a b\u1ea1n qu\u00e1 c\u1ee9ng nh\u1eafc, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i qu\u00fd gi\u00e1”.<\/p>\n

4. Bi\u1ebft t\u1ef1 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i c\u1ee7a ri\u00eang m\u00ecnh<\/b><\/p>\n

Kh\u00f4ng nh\u00e2n v\u1eadt n\u00e0o th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch ch\u1edd \u0111\u1ee3i ai \u0111\u00f3 nh\u1eadn ra ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd t\u00ecm \u0111\u1ebfn v\u00e0 mang \u0111\u1ebfn c\u01a1 h\u1ed9i. Th\u1ebf gi\u1edbi s\u1ebd th\u1eadt tuy\u1ec7t v\u1eddi n\u1ebfu m\u1ecdi th\u1ee9 di\u1ec5n ra theo c\u00e1ch \u0111\u00f3, nh\u01b0ng hi\u1ebfm khi n\u00e0o \u0111\u01b0\u1ee3c v\u1eady. N\u1ebfu b\u1ea1n \u0111\u00e3 mu\u1ed1n \u0111i\u1ec1u g\u00ec \u0111\u00f3 th\u00ec b\u1ea1n ph\u1ea3i t\u00ecm ra c\u00e1ch \u0111\u1ec3 khi\u1ebfn n\u00f3 x\u1ea3y ra.<\/p>\n

L\u00fac tr\u1ebb, MC truy\u1ec1n h\u00ecnh n\u1ed5i ti\u1ebfng Anderson Cooper mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t ph\u00f3ng vi\u00ean v\u1ec1 tin t\u1ee9c qu\u1ed1c t\u1ebf nh\u01b0ng \u00f4ng kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c th\u00e2m nh\u1eadp \u0111\u01b0\u1ee3c v\u00e0o b\u1ea5t k\u00ec m\u1ea1ng l\u01b0\u1edbi l\u1edbn n\u00e0o. \u00d4ng \u0111\u00e3 t\u1ea1m ch\u1ea5p nh\u1eadn c\u00f4ng vi\u1ec7c ki\u1ec3m tra n\u1ed9i dung tin t\u1ee9c cho Channel One, m\u1ed9t k\u00eanh s\u1ea3n xu\u1ea5t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh b\u1ea3n tin cho tr\u01b0\u1eddng trung h\u1ecdc.<\/p>\n

Cooper nhanh ch\u00f3ng nh\u1eadn ra nguy c\u01a1 b\u1ecb b\u00f3 khu\u00f4n v\u00e0o c\u00f4ng vi\u1ec7c, n\u00ean \u00f4ng \u0111\u00e3 t\u00ecm c\u00e1ch \u0111\u1ec3 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u1ec1 m\u00ecnh. \u00d4ng \u0111\u00e3 t\u1eeb b\u1ecf c\u00f4ng vi\u1ec7c \u0111\u00f3, m\u01b0\u1ee3n m\u00e1y quay t\u1eeb m\u1ed9t ng\u01b0\u1eddi b\u1ea1n v\u00e0 t\u1ef1 \u0111i ra n\u01b0\u1edbc ngo\u00e0i \u0111\u1ec3 s\u1ea3n xu\u1ea5t nh\u1eefng ph\u00f3ng s\u1ef1 c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n

V\u1edbi chi ph\u00ed d\u00e8 s\u1ebbn l\u00e0 n\u0103m \u0111\u00f4la m\u1ed9t ng\u00e0y, Cooper v\u1eabn th\u1eeba s\u1ee9c s\u1ea3n xu\u1ea5t nh\u1eefng ph\u00f3ng s\u1ef1 \u0111\u1ea7y th\u00fa v\u1ecb, sau \u0111\u00f3 cung c\u1ea5p ch\u00fang cho k\u00eanh Channel One v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 th\u1ea5p t\u1edbi m\u1ee9c m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i \u0111\u01b0\u1ee3c. B\u01b0\u1edbc \u0111i t\u00e1o b\u1ea1o n\u00e0y l\u00e0 s\u1ef1 kh\u1edfi \u0111\u1ea7u s\u1ef1 nghi\u1ec7p c\u1ee7a Cooper v\u00e0 cho ph\u00e9p \u00f4ng bi\u1ebfn gi\u1ea5c m\u01a1 c\u1ee7a m\u00ecnh th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n

Cooper gi\u1ea3i th\u00edch: “N\u1ebfu m\u00e0 t\u00f4i h\u1ecfi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i Channel One r\u1eb1ng h\u1ecd c\u00f3 \u1ee7ng h\u1ed9 t\u00f4i \u0111i ra ngo\u00e0i \u0111\u1ec3 l\u00e0m cho c\u00e1c ph\u00f3ng s\u1ef1 chi\u1ebfn tr\u01b0\u1eddng, th\u00ec ch\u1eafc ch\u1eafn l\u00e0 h\u1ecd s\u1eb5n s\u00e0ng n\u00f3i kh\u00f4ng. N\u00f3i kh\u00f4ng bao gi\u1edd c\u0169ng d\u1ec5 h\u01a1n l\u00e0 n\u00f3i c\u00f3, v\u00e0 c\u00f3 l\u1ebd h\u1ecd kh\u00f4ng mu\u1ed1n c\u00f3 b\u1ea5t c\u1ee9 tr\u00e1ch nhi\u1ec7m n\u00e0o v\u1edbi t\u00f4i trong tr\u01b0\u1eddng h\u1ee3p \u1ea5y. V\u00ec v\u1eady, t\u00f4i c\u1ee9 t\u1ef1 th\u00e2n l\u00e0m chuy\u1ec7n m\u00ecnh mu\u1ed1n. T\u00f4i hi\u1ebfm khi xin l\u1eddi khuy\u00ean ho\u1eb7c s\u1ef1 cho ph\u00e9p, m\u1ed9t khi t\u00f4i \u0111ang \u0111\u1ecbnh l\u00e0m m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 t\u00f4i c\u1ea3m th\u1ea5y c\u00f3 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd.”<\/p>\n

5. Lu\u00f4n th\u1eafc m\u1eafc v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 m\u1ecdi th\u1ee9<\/b><\/p>\n

C\u00e1c nh\u00e2n v\u1eadt c\u1ee7a “Getting There” kh\u00f4ng m\u00f9 qu\u00e1ng nghe theo ng\u01b0\u1eddi kh\u00e1c. H\u1ecd c\u00f3 c\u00e1ch ngh\u0129 ri\u00eang c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 hi\u1ec3u r\u1eb1ng truy\u1ec1n th\u1ed1ng v\u00e0 th\u00f3i quen kh\u00f4ng ph\u1ea3i bao gi\u1edd c\u0169ng l\u00e0 nh\u1eefng c\u00e1ch l\u00e0m t\u1ed1t nh\u1ea5t.<\/p>\n

V\u00e0o gi\u1eefa nh\u1eefng n\u0103m 1970, Gary Hirshberg nh\u1eadn th\u1ea5y nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng lo ng\u1ea1i trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m: c\u00e1c gia s\u00fac \u0111\u00e3 b\u1ecb ti\u00eam c\u00e1c k\u00edch th\u00edch t\u1ed1 v\u00e0 thu\u1ed1c kh\u00e1ng sinh, c\u00e2y tr\u1ed3ng b\u1ecb phun thu\u1ed1c tr\u1eeb s\u00e2u \u0111\u1ed9c h\u1ea1i v\u00e0 d\u00f9ng ph\u00e2n b\u00f3n h\u00f3a h\u1ecdc b\u1eeba b\u00e3i, v\u00e0 ch\u1eb3ng ai quan t\u00e2m xem s\u1ee9c kh\u1ecfe c\u1ee7a c\u00e1c th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai s\u1ebd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Th\u1ebf l\u00e0 Hirshberg b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 tr\u01b0\u1edbc khi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi bi\u1ebft kh\u00e1i ni\u1ec7m \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 g\u00ec, b\u1eb1ng c\u00e1ch tham gia s\u00e1ng l\u1eadp c\u00f4ng ty s\u1eefa chua h\u1eefu c\u01a1 Stonyfield Farms. \u00d4ng nh\u1edb l\u1ea1i: “Khi t\u00f4i c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ch\u1ea5p nh\u1eadn \u0111\u01b0a s\u1ea3n ph\u1ea9m Stonyfield v\u00e0o c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng, h\u1ecd \u0111\u00e3 h\u1ecfi t\u00f4i: ‘Li\u1ec7u h\u1eefu c\u01a1 c\u00f3 ph\u1ea3i l\u00e0 n\u00f3 c\u00f2n d\u00ednh \u0111\u1ea5t \u1edf trong \u0111\u00f3?’. Qu\u1ea3 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh gian nan \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd ch\u1ea5p nh\u1eadn b\u00e0y b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i.”<\/p>\n

V\u00e0 Stonyfield ph\u1ea3i m\u1ea5t t\u1eadn 9 n\u0103m \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111\u1ed3ng l\u1ee3i nhu\u1eadn \u0111\u1ea7u ti\u00ean, nh\u01b0ng gi\u1edd \u0111\u00e2y n\u00f3 \u0111\u00e3 l\u00e0 c\u00f4ng ty s\u1eefa chua h\u1eefu c\u01a1 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, v\u00e0 g\u1ea7n nh\u01b0 c\u00f4ng ty th\u1ef1c ph\u1ea9m l\u1edbn n\u00e0o c\u0169ng ph\u1ea3i c\u00f3 m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 n\u1ebfu mu\u1ed1n c\u1ea1nh tranh.<\/p>\n

Hirshberg n\u00f3i: “Th\u00e1ch th\u1ee9c truy\u1ec1n th\u1ed1ng bao gi\u1edd c\u0169ng \u0111\u00e1ng s\u1ee3, nh\u01b0ng h\u1ea7u h\u1ebft nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong l\u1ecbch s\u1eed \u0111\u1ec1u x\u1ea3y ra v\u00ec c\u00f3 ng\u01b0\u1eddi h\u1ecfi: ‘T\u1ea1i sao kh\u00f4ng l\u00e0m kh\u00e1c \u0111i?’. N\u1ebfu b\u1ea1n kh\u00f4ng d\u00e1m h\u1ecfi c\u00e2u \u0111\u00f3, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd th\u00e0nh c\u00f4ng”.<\/p>\n

6. Kh\u00f4ng \u0111\u1ec3 cho n\u1ed7i s\u1ee3 th\u1ea5t b\u1ea1i ng\u0103n c\u1ea3n<\/b><\/p>\n

Theo \u0111u\u1ed5i nh\u1eefng \u00fd t\u01b0\u1edfng l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n thi\u1ebft cho s\u1ef1 th\u00e0nh c\u00f4ng, v\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng d\u00e1m ch\u1ea5p nh\u1eadn nh\u1eefng r\u1ee7i ro th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec. Nh\u1eefng nh\u00e2n v\u1eadt c\u1ee7a “Getting There” \u0111\u1ec1u xem th\u1ea5t b\u1ea1i l\u00e0 b\u00e0 m\u1eb9 th\u00e0nh c\u00f4ng. Si\u00eau m\u1eabu ki\u00eam doanh nh\u00e2n Kathy Ireland ph\u00e1t bi\u1ec3u ng\u1eafn g\u1ecdn: “N\u1ebfu b\u1ea1n kh\u00f4ng bao gi\u1edd th\u1ea5t b\u1ea1i, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u01b0a c\u1ed1 g\u1eafng h\u1ebft m\u00ecnh.”<\/p>\n

Ireland \u0111\u00e3 th\u1ea5t b\u1ea1i trong nhi\u1ec1u n\u0103m li\u1ec1n v\u1edbi h\u00e0ng lo\u1ea1t d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p, tr\u01b0\u1edbc khi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang v\u00e0 n\u1ed9i th\u1ea5t Kathy Ireland Worldwide. Gi\u1edd \u0111\u00e2y th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 l\u00e0 m\u1ed9t doanh nghi\u1ec7p 2 t\u1ef7 \u0111\u00f4, v\u00e0 c\u00f3 m\u1eb7t tr\u00ean h\u01a1n 15.000 s\u1ea3n ph\u1ea9m.<\/p>\n

Chuy\u00ean gia s\u1ee9c kh\u1ecfe Jillian Michaels cho bi\u1ebft: “Kh\u00f4ng ai th\u00edch c\u1ea3m th\u1ea5y b\u1ecb t\u1ed5n th\u01b0\u01a1ng, nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 trong cu\u1ed9c s\u1ed1ng b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a h\u1ea1nh ph\u00fac v\u00e0 th\u00e0nh c\u00f4ng n\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng b\u1ecb t\u1ed5n th\u01b0\u01a1ng. N\u1ebfu b\u1ea1n kh\u00f4ng d\u00e1m xin h\u1eb9n h\u00f2 v\u1edbi m\u1ed9t c\u00f4 g\u00e1i hay m\u1ed9t anh ch\u00e0ng n\u00e0o \u0111\u00f3, b\u1ea1n s\u1ebd kh\u00f4ng b\u1ecb t\u1eeb ch\u1ed1i, nh\u01b0ng b\u1ea1n c\u0169ng ch\u1eb3ng c\u00f3 c\u01a1 h\u1ed9i chinh ph\u1ee5c ng\u01b0\u1eddi ta. N\u1ebfu b\u1ea1n kh\u00f4ng d\u00e1m n\u1ed9p \u0111\u01a1n cho c\u00f4ng vi\u1ec7c m\u00ecnh mu\u1ed1n c\u00f3, b\u1ea1n c\u0169ng s\u1ebd ch\u1eb3ng bao gi\u1edd c\u00f3 c\u00f4ng vi\u1ec7c \u0111\u00f3. N\u1ebfu b\u1ea1n kh\u00f4ng c\u1ed1 g\u1eafng kh\u1edfi nghi\u1ec7p, b\u1ea1n c\u0169ng s\u1ebd kh\u00f4ng bao gi\u1edd tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t nh\u01b0 b\u1ea1n h\u1eb1ng ao \u01b0\u1edbc.”<\/p>\n

7. Kh\u00f4ng bao gi\u1edd b\u1ecf cu\u1ed9c<\/b><\/p>\n

M\u1ed7i m\u1ed9t nh\u00e2n v\u1eadt th\u00e0nh c\u00f4ng trong cu\u1ed1n \u201cGetting there\u201d \u0111\u1ec1u \u0111\u00e3 t\u1eebng th\u1ea5t b\u1ea1i, th\u1eadm ch\u00ed l\u00e0 nhi\u1ec1u l\u1ea7n. Tuy nhi\u00ean, h\u1ecd v\u1eabn v\u01b0\u01a1n \u0111\u1ebfn th\u00e0nh c\u00f4ng v\u00ec c\u00f3 th\u1ec3 \u0111\u1ee9ng d\u1eady t\u1eeb th\u1ea5t b\u1ea1i v\u00e0 l\u00e0m l\u1ea1i, ho\u1eb7c l\u00e0 h\u1ecdc h\u1ecfi t\u1eeb sai l\u1ea7m c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n v\u00e0 c\u1ed1 g\u1eafng th\u1eed m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi h\u01a1n. Y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 h\u1ecd bu\u1ed9c b\u1ea3n th\u00e2n ph\u1ea3i ti\u1ebfp t\u1ee5c ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc.<\/p>\n

–\u00a0Nh\u00e0 v\u0103n Jeff Kinney \u0111\u00e3 d\u00e0nh 8 n\u0103m \u0111\u1ec3 vi\u1ebft n\u00ean cu\u1ed1n s\u00e1ch \u0111\u1ea7u tay c\u1ee7a m\u00ecnh “Diary of a Wimpy Kid” \u0111\u1ec3 r\u1ed3i n\u00f3 b\u1ecb t\u1eeb ch\u1ed1i h\u00e0ng lo\u1ea1t b\u1edfi nhi\u1ec1u nh\u00e0 xu\u1ea5t b\u1ea3n, tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn b\u1edfi h\u00e3ng Abrams. Cho t\u1edbi nay, c\u00f3 h\u01a1n 115 tri\u1ec7u cu\u1ed1n s\u00e1ch Wimpy Kid \u0111\u00e3 \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n, ch\u01b0a k\u1ec3 \u0111\u1ebfn vi\u1ec7c \u0111\u01b0\u1ee3c chuy\u1ec3n th\u1ec3 th\u00e0nh phim.<\/p>\n

– T\u1ef7 ph\u00fa\u00a0John Paul DeJoria t\u1eebng b\u1ecb sa th\u1ea3i kh\u1ecfi ba c\u00f4ng ty, v\u00e0 s\u1ed1ng trong xe h\u01a1i c\u1ee7a m\u00ecnh v\u1edbi m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n 2,5 USD m\u1ed9t ng\u00e0y. Tuy v\u1eady, \u00f4ng v\u1eabn kh\u00f4ng ch\u1ea5p nh\u1eadn bu\u00f4ng xu\u00f4i, v\u00e0 r\u1ed3i th\u00e0nh l\u1eadp n\u00ean John Paul Mitchell Systems v\u00e0 Patr\u00f3n Spirits.<\/p>\n

– Sau khi m\u1edf c\u00f4ng ty ki\u1ebfn tr\u00fac c\u1ee7a ri\u00eang m\u00ecnh, Frank Gehry \u0111\u00e3 \u0111\u1ee9ng b\u00ean b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n nhi\u1ec1u l\u1ea7n tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh m\u1ed9t huy\u1ec1n tho\u1ea1i s\u1ed1ng nh\u01b0 ng\u00e0y h\u00f4m nay<\/p>\n

–\u00a0Matthew Weiner \u0111\u00e3 ch\u00e0o b\u00e1n \u00fd t\u01b0\u1edfng l\u00e0m series phim truy\u1ec1n h\u00ecnh “Mad Men” c\u1ee7a m\u00ecnh kh\u1eafp Hollywood trong nhi\u1ec1u n\u0103m li\u1ec1n, nh\u01b0ng ch\u1eb3ng ai th\u00e8m \u0111\u1ec3 \u00fd. \u0110\u1ebfn t\u1eadn 7 n\u0103m sau khi n\u00f3 \u0111\u01b0\u1ee3c vi\u1ebft ra, “Mad Men” m\u1edbi \u0111\u01b0\u1ee3c l\u00ean s\u00f3ng v\u00e0 l\u1eadp t\u1ee9c tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng c\u1ee7a n\u0103m.<\/p>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng n\u00e0y l\u00e0 tr\u00f2 ch\u01a1i Whack-A-Mole (\u0111\u1eadp chu\u1ed9t ch\u0169i): lu\u00f4n c\u00f3 nh\u1eefng c\u00e1i b\u00faa to nh\u1ecf gi\u00e1ng l\u00ean \u0111\u1ea7u ch\u00fang ta h\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c.\u00a0Nh\u1eefng ng\u01b0\u1eddi th\u00e0nh \u0111\u1ea1t ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u00e0 sau khi b\u1ecb \u0111\u00e1nh “b\u1ea7m d\u1eadp” v\u1eabn c\u00f3 th\u1ec3 nho\u1ebbn c\u01b0\u1eddi v\u00e0 \u0111\u1ee9ng d\u1eady \u0111\u1ec3 b\u1eaft \u0111\u1ea7u tr\u1edf l\u1ea1i.<\/p>\n

Nh\u1ecbp C\u1ea7u \u0110\u1ea7u T\u01b0\/ Business Insider<\/div>\n","protected":false},"excerpt":{"rendered":"

Hi\u1ec3u r\u00f5 ch\u00ednh m\u00ecnh, kh\u00f4ng s\u1ee3 th\u1ea5t b\u1ea1i, lu\u00f4n \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 \u0111\u1eebng bao gi\u1edd b\u1ecf cu\u1ed9c. \u0110\u00f3 l\u00e0 m\u1ed9t v\u00e0i b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c tri\u1ec7u ph\u00fa th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-436","post","type-post","status-publish","format-standard","hentry","category-thanh-cong"],"_links":{"self":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/comments?post=436"}],"version-history":[{"count":0,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/436\/revisions"}],"wp:attachment":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/media?parent=436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/categories?post=436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/tags?post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}