{"id":458,"date":"2016-10-11T12:58:45","date_gmt":"2016-10-11T05:58:45","guid":{"rendered":"http:\/\/robostock.vn\/web\/?p=458"},"modified":"2016-10-11T12:58:45","modified_gmt":"2016-10-11T05:58:45","slug":"12-bai-hoc-kinh-doanh-tu-starbucks","status":"publish","type":"post","link":"https:\/\/robostock.vn\/web\/12-bai-hoc-kinh-doanh-tu-starbucks\/","title":{"rendered":"12 b\u00e0i h\u1ecdc kinh doanh t\u1eeb Starbucks"},"content":{"rendered":"

\t\t\t\t\"starbucks\"<\/a><\/p>\n

N\u0103m 1971, m\u1ed9t ti\u1ec7m caf\u00e9 \u0111\u01b0\u1ee3c m\u1edf t\u1ea1i khu ch\u1ee3 l\u1ecbch s\u1eed Pike Place \u1edf Seattle. Qu\u00e1n caf\u00e9 n\u00e0y sau \u0111\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh ti\u1ec7m caf\u00e9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u caf\u00e9 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi – Starbucks.<\/p>\n

<\/p>\n

V\u1edbi h\u01a1n 21.000 c\u1eeda h\u00e0ng t\u1ea1i 65 qu\u1ed1c gia, Starbucks hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t n\u01b0\u1edbc M\u1ef9. C\u00f4ng ty n\u00e0y \u0111\u00e3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi t\u1eeb 425 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 1994 \u0111\u1ebfn 19.767 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2013.<\/p>\n

Theo INC, c\u00f3 12 b\u00e0i h\u1ecdc kinh doanh m\u00e0 c\u00e1c doanh nghi\u1ec7p (DN) c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.\u00a0<\/b><\/p>\n

1. B\u00e1m s\u00e1t s\u1ee9 m\u1ec7nh<\/b><\/p>\n

Starbucks ch\u1ec9 c\u00f3 duy nh\u1ea5t s\u1ee9 m\u1ec7nh \u0111\u01a1n gi\u1ea3n l\u00e0 nu\u00f4i d\u01b0\u1ee1ng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u1ed9ng \u0111\u1ed3ng. Starbucks v\u1eeba l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n, m\u1ed9t ly caf\u00e9 v\u00e0 m\u1ed9t \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

S\u1ee9 m\u1ec7nh n\u00e0y \u0111\u00e3 theo s\u00e1t c\u00f4ng ty trong su\u1ed1t 4 th\u1eadp k\u1ef7 qua. \u0110\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ti\u1ec7m caf\u00e9 \u0111\u01a1n tu\u1ea7n, Starbucks bi\u1ebfn c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh th\u00e0nh n\u01a1i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1m tr\u1ed1n kh\u1ecfi nh\u1eefng b\u1ed9n v\u1ec1 c\u1ee7a c\u00f4ng vi\u1ec7c th\u01b0\u1eddng nh\u1eadt. M\u1eb7t kh\u00e1c, c\u1eeda h\u00e0ng c\u00f2n tr\u1edf th\u00e0nh trung t\u00e2m c\u1ee7a nh\u1eefng cu\u1ed9c t\u1ee5 h\u1ecdp b\u1ea1n b\u00e8 ho\u1eb7c \u0111\u00e0m ph\u00e1n c\u00f4ng vi\u1ec7c d\u00e0nh cho c\u00e1c doanh nh\u00e2n.<\/p>\n

Starbucks mu\u1ed1n \u0111\u01b0a \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p r\u1eb1ng, b\u1ea5t k\u1ec3 kh\u00e1ch h\u00e0ng bao nhi\u00eau tu\u1ed5i, s\u1ed1ng \u1edf \u0111\u00e2u, l\u00e0m ngh\u1ec1 g\u00ec th\u00ec \u0111\u1ec1u c\u00f3 chung m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ea1i Starbucks.<\/p>\n

2. H\u1ecfi \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng<\/b>
\nN\u1ebfu b\u1ea1n t\u1eebng \u0111\u1ebfn nh\u1eefng qu\u00e1n Starbucks n\u1eb1m ngo\u00e0i \u0111\u1ecba \u0111i\u1ec3m quen thu\u1ed9c m\u00ecnh hay \u0111\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd nh\u1eadn ra r\u1eb1ng nh\u00e2n vi\u00ean c\u1ee7a qu\u00e1n th\u1ec9nh tho\u1ea3ng s\u1ebd h\u1ecfi b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec. \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 trong d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u00e0 nh\u1eefng ng\u01b0\u1eddi kinh doanh d\u1ecbch v\u1ee5 \u0111\u1ec1u bi\u1ebft.<\/p>\n

Khi b\u1ea1n t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u t\u00ecm ki\u1ebfm hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 c\u00f9ng ng\u01b0\u1eddi \u0111\u00f3 t\u00ecm ra nh\u1eefng l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho b\u1ea3n th\u00e2n. \u0110i\u1ec1u n\u00e0y gi\u00fap gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi DN.<\/p>\n

3. Hi\u1ec3u kh\u00e1ch h\u00e0ng, hi\u1ec3u c\u1ea3 nh\u00e2n vi\u00ean<\/b>
\n\u00a0<\/b>
\nNh\u00e2n vi\u00ean l\u00e0 c\u00e1nh tay trung gian gi\u00fap b\u1ea1n chuy\u1ec3n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb trong d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n. Khi \u0111\u00e3 hi\u1ec3u, b\u1ea1n s\u1ebd khai th\u00e1c \u0111\u01b0\u1ee3c nh\u1eefng ti\u1ec1m l\u1ef1c c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/p>\n

D\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n Frappuccino c\u1ee7a Starbucks l\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean t\u00ean Dina Campion c\u1ee7a C\u00f4ng ty.<\/p>\n

4. H\u00e3y s\u00e1ng t\u1ea1o<\/b><\/p>\n

Starbucks \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ban \u0111\u1ea7u, song c\u00f4ng ty c\u0169ng l\u00e0 n\u01a1i ph\u00e1t huy m\u1ea1nh m\u1ebd s\u1ef1 s\u00e1ng t\u1ea1o.<\/p>\n

V\u00ed d\u1ee5, khi nh\u1eadn ra r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u ng\u1ed3i l\u1ea1i qu\u00e1n l\u00e2u h\u01a1n, Starbucks \u0111\u00e3 b\u1eaft \u0111\u1ea7u cung \u1ee9ng d\u1ecbch v\u1ecb Wifi mi\u1ec5n ph\u00ed t\u1eeb n\u0103m 2010. Khi nh\u1eadn ra r\u1eb1ng kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ebf bi\u1ebfn t\u1ea1i nh\u00e0, Starbucks \u0111\u1ea9y m\u1ea1nh cung \u1ee9ng b\u1ed9 caf\u00e9 pha s\u1eb5n mang t\u00ean Via v\u00e0 h\u1ec7 th\u1ed1ng m\u00e1y pha caf\u00e9 Verismo.<\/p>\n

Hi\u1ec7n nay, C\u00f4ng ty c\u00f2n cho ph\u00e9p kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n qua \u1ee9ng d\u1ee5ng c\u1ee7a iPhone. \u0110\u00e2y l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y trong th\u1ecb tr\u01b0\u1eddng kinh doanh d\u1ecbch v\u1ee5 caf\u00e9 t\u1ea1i M\u1ef9.<\/p>\n

Duy tr\u00ec nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i truy\u1ec1n th\u1ed1ng l\u00e0 t\u1ed1t, nh\u01b0ng h\u00e3y \u0111\u1ee7 linh ho\u1ea1t \u0111\u1ec3 ch\u1ea5p nh\u1eadn v\u00e0 ch\u00e0o \u0111\u00f3n c\u00e1c thay \u0111\u1ed5i m\u1edbi \u0111\u1ec3 th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111ang kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i.\u00a0<\/b><\/p>\n

5. H\u00e3y c\u00f3 tr\u00e1ch nhi\u1ec7m<\/b><\/p>\n

Trong cung c\u1ea5p d\u1ecbch v\u1ee5, th\u1ec9nh tho\u1ea3ng ch\u00fang ta lu\u00f4n c\u00f3 nh\u1eefng sai l\u1ea7m, v\u00ed d\u1ee5 ghi nh\u1ea7m th\u1ee9c u\u1ed1ng, t\u00ednh nh\u1ea7m h\u00f3a \u0111\u01a1n… \u0110i\u1ec1u t\u1ea1o n\u00ean kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c \u0111\u01a1n v\u1ecb ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng nhanh ch\u00f3ng nh\u1eadn l\u1ed7i v\u00e0 s\u1eeda sai \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 \u0111\u00e3 t\u1eadp hu\u1ea5n cho nh\u00e2n vi\u00ean \u0111\u1ee7 linh ho\u1ea1t \u0111\u1ec3 x\u1eed l\u00fd c\u00f3 tr\u00e1ch nhi\u1ec7m trong c\u00e1c t\u00ednh hu\u1ed1ng nh\u1ea7m l\u1eabn \u0111\u00e1ng ti\u1ebfc.\u00a0<\/b><\/p>\n

6. \u0110i ng\u01b0\u1ee3c chi\u1ec1u gi\u00f3<\/b><\/p>\n

B\u1ea1n s\u1ebd nh\u1eadn ra r\u1eb1ng Starbucks c\u00f3 m\u1eb7t \u1edf h\u1ea7u h\u1ebft c\u00e1c ng\u00e3 t\u01b0 trong nh\u1eefng th\u00e0nh ph\u1ed1 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y xu\u1ea5t hi\u1ec7n. \u0110i\u1ec1u n\u00e0y n\u1eb1m trong m\u1ed9t chi\u1ebfn d\u1ecbch c\u1ee7a Starbucks.<\/p>\n

Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng khu v\u1ef1c \u0111\u00f4ng d\u00e2n c\u01b0, nh\u1eefng khu v\u1ef1c c\u00f3 xu\u1ea5t hi\u1ec7n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, Starbucks ch\u1ecdn c\u00f3 m\u1eb7t t\u1ea1i t\u1ea5t th\u1ea3y c\u00e1c ng\u00e3 t\u01b0 m\u00e0 n\u00f3 c\u00f3 th\u1ec3 thu\u00ea \u0111\u01b0\u1ee3c m\u1eb7t b\u1eb1ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y l\u00ean \u00e1p l\u1ef1c trong chi ph\u00ed \u0111\u1ea7u t\u01b0 nh\u01b0ng l\u1ea1i gi\u00fap Starbucks h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c t\u1ed1i \u0111a c\u01a1 h\u1ed9i c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c.<\/p>\n

V\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, th\u1ec9nh tho\u1ea3ng b\u1ea1n c\u1ea7n ph\u1ea3i “\u0111i ng\u01b0\u1ee3c chi\u1ec1u gi\u00f3”, l\u00e0m nh\u1eefng \u0111i\u1ec1u m\u00e0 c\u00e1c daonh nghi\u1ec7p kh\u00e1c kh\u00f4ng l\u00e0m. C\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u1ea7y m\u1ea1o hi\u1ec3m nh\u01b0ng c\u0169ng mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n cho DN.\u00a0<\/b><\/p>\n

7. \u0110\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/p>\n

H\u1ea7u h\u1ebft ch\u00fang ta \u0111\u1ec1u \u0111\u1ed3ng \u00fd r\u1eb1ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u1ea3ng c\u00e1o v\u00e0 marketing hi\u1ec7n \u0111\u1ea1i. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang.<\/p>\n

Starbucks trong nhi\u1ec1u n\u0103m qua \u0111\u00e3 ki\u00ean tr\u00ec k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean Instagram. M\u1ea1ng x\u00e3 h\u1ed9i chia s\u1ebb h\u00ecnh \u1ea3nh n\u00e0y \u0111\u00e3 gi\u00fap c\u00f4ng ty kh\u00f4ng ch\u1ec9 qu\u00e1ng b\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 c\u00f2n lan t\u1ecfa gi\u00e1 tr\u1ecb Starbucks th\u00f4ng qua c\u00e1c h\u00ecnh \u1ea3nh kh\u00e1ch h\u00e0ng th\u01b0\u1edfng th\u1ee9c caf\u00e9 t\u1ea1i c\u1eeda h\u00e0ng c\u00f9ng b\u1ea1n b\u00e8, ho\u1eb7c k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c ngh\u1ec7 s\u0129 khi u\u1ed1ng caf\u00e9 Starbucks.<\/p>\n

B\u00e0i h\u1ecdc c\u1ee7a Starbucks kh\u00f4ng ch\u1ec9 \u1edf vi\u1ec7c qu\u1ea3n tr\u1ecb m\u1ed9t chi\u1ebfn d\u1ecbch marketing v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 c\u00f2n n\u1eb1m \u1edf vi\u1ec7c ch\u1ecdn m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p \u0111\u1ec3 g\u1eafn k\u1ebft v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a DN.\u00a0<\/b><\/p>\n

8. M\u1ecdi th\u1ee9 \u0111\u1ec1u quan tr\u1ecdng<\/b><\/p>\n

\u00a0<\/b>Ch\u00fa \u00fd ho\u00e0n thi\u1ec7n t\u1eebng chi ti\u1ebft nh\u1ecf nh\u1ea5t li\u00ean quan \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.
\nKhi m\u1ed9t k\u1ebf to\u00e1n \u0111\u1ec1 ngh\u1ecb c\u1eaft gi\u1ea3m chi ph\u00ed cho c\u00f4ng ty b\u1eb1ng vi\u1ec7c thay gi\u1ea5y s\u1eed d\u1ee5ng trong nh\u00e0 v\u1ec7 sinh t\u1eeb hai l\u1edbp sang m\u1ed9t l\u1edbp, Starbucks \u0111\u00e3 t\u1eeb ch\u1ed1i. V\u00ec Starbucks nh\u1eadn ra r\u1eb1ng vi\u1ec7c l\u00e0m m\u1ecfng \u0111i t\u1edd gi\u1ea5y v\u1ec7 sinh s\u1ebd \u0111\u1ed1i l\u1eadp v\u1edbi h\u00ecnh \u1ea3nh m\u1ed9t “th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng v\u1edbi gi\u00e1 ph\u1ea3i ch\u0103ng” m\u00e0 c\u00f4ng ty \u0111\u1ec1 ra.\u00a0<\/b><\/p>\n

9. Ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u00e1c<\/b><\/p>\n

Trong nhi\u1ec1u n\u0103m kinh doanh, Starbucks c\u00f3 l\u01b0\u1ee3ng \u0111\u1ed1i t\u00e1c kh\u1ed5ng l\u1ed3 \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi. V\u00ed d\u1ee5, Starbucks \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u1eeda h\u00e0ng b\u00e1n s\u00e1ch n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi l\u00e0 Barnes & Noble v\u00e0o n\u0103m 1993 \u0111\u1ec3 cung \u1ee9ng caf\u00e9 t\u1ea1i c\u00e1c c\u1eeda hi\u1ec7u s\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n

G\u1ea7n \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u1ea1i h\u1ee3p t\u00e1c v\u1edbi Apple cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n mua m\u1ed9t ca kh\u00fac h\u1ecd v\u1eeba nghe trong qu\u00e1n caf\u00e9 t\u1eeb iTunes.<\/p>\n

C\u00f4ng ty c\u0169ng li\u00ean k\u1ebft v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 H\u1ed9i ch\u1eef th\u1eadp \u0111\u1ecf M\u1ef9, Global Green USA, v\u00e0 Save the Children trong c\u00e1c chi\u1ebfn d\u1ecbch th\u1ef1c hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a DN.<\/p>\n

T\u00f9y v\u00e0o m\u1ee5c ti\u00eau \u0111\u1ec1 ra m\u00e0 DN c\u1ea7n ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p trong t\u1eebng l\u0129nh v\u1ef1c. H\u1ee3p \u0111\u1ed3ng h\u1ee3p t\u00e1c n\u00ean mang \u0111\u1ebfn l\u1ee3i \u00edch t\u01b0\u01a1ng x\u1ee9ng cho c\u1ea3 hai b\u00ean.\u00a0<\/b><\/p>\n

10. Nh\u1ea5t qu\u00e1n trong kinh doanh<\/b><\/p>\n

\u00a0<\/b>\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ecnh s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu b\u1ea1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o b\u1eb1ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh trong l\u1ea7n \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng, h\u1ecd s\u1ebd mong \u0111\u1ee3i \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady trong nh\u1eefng l\u1ea7n sau.<\/p>\n

Starbucks \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ecdi s\u1ea3n ph\u1ea9m cung \u1ee9ng \u0111\u1ec1u \u0111\u1ed3ng nh\u1ea5t t\u1ea1i m\u1ecdi c\u1eeda h\u00e0ng chi nh\u00e1nh c\u1ee7a c\u00f4ng ty.\u00a0<\/b><\/p>\n

11. \u0110\u1ecba ph\u01b0\u01a1ng h\u00f3a s\u1ea3n ph\u1ea9m<\/b><\/p>\n

B\u00ean c\u1ea1nh gi\u1eef ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3ng nh\u1ea5t, \u0111i\u1ec1u quan tr\u1ecdng trong m\u00f4 h\u00ecnh kinh doanh chu\u1ed7i l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng v\u1ecb tr\u00ed \u0111\u1eb7t c\u1eeda hi\u1ec7u kinh doanh. \u0110\u1ed1i v\u1edbi Starbucks, m\u1ed9t ly caf\u00e9 s\u1eefa \u1edf m\u1ecdi khu v\u1ef1c b\u1edd bi\u1ec3n l\u00e0 nh\u01b0 nhau, nh\u01b0ng t\u00f9y m\u1ed7i n\u01a1i l\u1ea1i c\u00f3 nh\u1eefng c\u1ea3i bi\u1ebfn cho ph\u00f9 h\u1ee3p th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng khu v\u1ef1c<\/p>\n

\u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o s\u00e1ng su\u1ed1t, v\u00e0 ch\u1ea5p nh\u1eadn thay \u0111\u1ed5i s\u1ebd k\u1ecbp th\u1eddi gi\u1ea3i c\u1ee9u DN kh\u1ecfi th\u1ea5t b\u1ea1i.
\nStarbucks nh\u1ea5n m\u1ea1nh v\u00e0o h\u00ecnh \u1ea3nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u caf\u00e9 \u0111\u1ecba ph\u01b0\u01a1ng h\u01a1n l\u00e0 mang t\u00ednh qu\u1ed1c gia.<\/p>\n

12. Ch\u1ecdn nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u00f9 h\u1ee3p<\/b><\/p>\n

V\u00e0o n\u0103m 2007, doanh thu c\u1ee7a Starbucks b\u1ecb s\u1ee5t gi\u1ea3m m\u1ea1nh. L\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o, Howard Schultz \u0111\u00e3 nh\u1eadn ra r\u1eb1ng C\u00f4ng ty \u0111\u00e3 \u0111i l\u1ec7ch ra kh\u1ecfi \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u.
\n“T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau ch\u00ednh trong kinh doanh, trong khi m\u1ee5c ti\u00eau c\u1ee7a Starbucks l\u00e0 t\u1ed1i \u0111a h\u00f3a tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n cho kh\u00e1ch h\u00e0ng”, \u00f4ng cho bi\u1ebft.<\/p>\n

Gi\u1ea3i ph\u00e1p c\u1ee7a Schultz trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3 l\u00e0 t\u1eadp h\u1ee3p 10.000 qu\u1ea3n l\u00fd c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng v\u1ec1 m\u1ed9t h\u1ed9i ngh\u1ecb t\u1ed5 ch\u1ee9c su\u1ed1t 4 ng\u00e0y t\u1ea1i New Orleans. Trong kho\u1ea3ng th\u1eddi gian n\u00e0y, Schultz \u0111\u00e3 x\u00e1c l\u1eadp l\u1ea1i m\u1ee5c ti\u00eau, truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1eb7t ra c\u00e1c th\u00e1ch th\u1ee9c cho c\u00e1c nh\u00e2n vi\u00ean. K\u1ebft qu\u1ea3 l\u00e0 10.000 qu\u1ea3n l\u00fd n\u00e0y khi tr\u1edf v\u1ec1 \u0111\u00e3 t\u1ea1o n\u00ean l\u00e0n s\u00f3ng thay \u0111\u1ed5i trong phong c\u00e1ch ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng. \u0110\u1ebfn n\u0103m 2013, l\u1ee3i nhu\u1eadn quay tr\u1edf l\u1ea1i v\u1edbi Starbucks.\u00a0\u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau ch\u00ed mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u00e2n thu\u1ed9c cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/b>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u0103m 1971, m\u1ed9t ti\u1ec7m caf\u00e9 \u0111\u01b0\u1ee3c m\u1edf t\u1ea1i khu ch\u1ee3 l\u1ecbch s\u1eed Pike Place \u1edf Seattle. Qu\u00e1n caf\u00e9 n\u00e0y sau \u0111\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh ti\u1ec7m caf\u00e9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u caf\u00e9 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi – Starbucks.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","hentry","category-thanh-cong"],"_links":{"self":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/comments?post=458"}],"version-history":[{"count":0,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/458\/revisions"}],"wp:attachment":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/media?parent=458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/categories?post=458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/tags?post=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}