{"id":461,"date":"2016-10-11T13:00:14","date_gmt":"2016-10-11T06:00:14","guid":{"rendered":"http:\/\/robostock.vn\/web\/?p=461"},"modified":"2016-10-11T13:00:14","modified_gmt":"2016-10-11T06:00:14","slug":"10-bai-hoc-kinh-doanh-vo-gia-cua-ceo-starbucks-howard-schultz","status":"publish","type":"post","link":"https:\/\/robostock.vn\/web\/10-bai-hoc-kinh-doanh-vo-gia-cua-ceo-starbucks-howard-schultz\/","title":{"rendered":"10 b\u00e0i h\u1ecdc kinh doanh v\u00f4 gi\u00e1 c\u1ee7a CEO Starbucks Howard Schultz"},"content":{"rendered":"

\t\t\t\t\"getty-154166979-44630-1416987743210\"<\/a><\/p>\n

V\u1edbi h\u01a1n 21.000 c\u1eeda h\u00e0ng \u0111\u1eb7t t\u1ea1i 65 qu\u1ed1c gia, Starbucks l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t t\u1ea1i M\u1ef9. T\u1eeb m\u1ed9t qu\u00e1n c\u00e0 ph\u00ean nh\u1ecf \u0111\u1eb7t t\u1ea1i Seattle v\u00e0o n\u0103m 1971, Starbucks \u0111\u1ebfn c\u00f3 425 c\u1eeda h\u00e0ng trong n\u0103m 1994 v\u00e0 v\u01b0\u01a1n \u0111\u1ebfn con s\u1ed1 kh\u1ed5ng l\u1ed3 19.767 v\u00e0o n\u0103m 2013. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0m nh\u1eefng g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng t\u0103ng tr\u01b0\u1edfng trong gi\u1edbi kinh doanh.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y nh\u1eefng b\u00e0i h\u1ecdc quan tr\u1ecdng nh\u1ea5t m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb Starbucks v\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o d\u0169ng c\u1ea3m Howard Schultz.<\/p>\n

1. C\u00f3 m\u1ed9t s\u1ee9 m\u1ec7nh<\/b><\/p>\n

Starbucks c\u00f3 m\u1ed9t s\u1ee9 m\u1ec7nh \u0111\u01a1n gi\u1ea3n: Truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng tinh th\u1ea7n con ng\u01b0\u1eddi – m\u1ed7i ng\u01b0\u1eddi, m\u1ed7i ly c\u00e0 ph\u00ea v\u00e0 m\u1ed7i v\u00f9ng d\u00e2n c\u01b0 t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m.<\/p>\n

Tuy\u00ean b\u1ed1 v\u1ec1 s\u1ee9 m\u1ec7nh \u0111\u01b0\u1ee3c tu\u00e2n th\u1ee7 trong h\u01a1n 4 th\u1eadp k\u1ef7 v\u00e0 Starbucks kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea. \u0110\u00e2y tr\u1edf th\u00e0nh \u0111\u1ecba \u0111i\u1ec3m t\u1ee5 t\u1eadp b\u1ea1n b\u00e8 hay n\u01a1i g\u1eb7p g\u1ee1 cho nh\u1eefng ng\u01b0\u1eddi kinh doanh. Starbucks mu\u1ed1n cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi – b\u1ea5t k\u1ec3 tu\u1ed5i t\u00e1c, ngh\u1ec1 nghi\u1ec7p, ho\u1eb7c v\u1ecb tr\u00ed tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o: c\u00e1c qu\u00e1n c\u00e0 ph\u00ea nh\u01b0 l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 th\u01b0 gi\u00e3n, l\u00e0m vi\u1ec7c v\u00e0 giao ti\u1ebfp.\u00a0<\/b><\/p>\n

2. \u0110\u1eb7t c\u00e2u h\u1ecfi cho nh\u1eefng th\u01b0\u1ee3ng \u0111\u1ebf<\/b><\/p>\n

N\u1ebfu Starbucks n\u01a1i th\u01b0\u1eddng xuy\u00ean lui t\u1edbi c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng \u0111\u00f4i khi c\u00e1c nh\u00e2n vi\u00ean s\u1ebd h\u1ecfi b\u1ea1n \u0111ang mu\u1ed1n t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec. \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t- \u0111i\u1ec1u m\u00e0 b\u1ea5t k\u1ef3 ng\u01b0\u1eddi kinh doanh n\u00e0o c\u0169ng n\u00ean s\u1eed d\u1ee5ng.<\/p>\n

Khi b\u1ea1n bi\u1ebft nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd c\u00f3 quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.\u00a0<\/b><\/p>\n

3. Hi\u1ec3u kh\u00e1ch h\u00e0ng<\/b><\/p>\n

N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean, Starbucks hi\u1ec3u r\u00f5 \u0111\u1ed3 u\u1ed1ng \u01b0a th\u00edch c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 t\u00ean, c\u00e1ch b\u1ea1n g\u1ecdi \u0111\u1ed3. S\u1ef1 quan t\u00e2m t\u1edbi t\u1eebng chi ti\u1ebft c\u00e1 nh\u00e2n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng<\/b><\/i>, b\u1edfi n\u00f3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb v\u00e0 khi\u1ebfn h\u1ecd h\u1ea1nh ph\u00fac.\u00a0<\/b><\/p>\n

4. H\u00e3y s\u00e1ng t\u1ea1o<\/b><\/p>\n

Starbucks l\u00e0m t\u1ed1t nh\u1ea5t trong vi\u1ec7c duy tr\u00ec nh\u1eefng gi\u00e1 tr\u1ecb g\u1ed1c c\u1ee7a h\u00e3ng, nh\u01b0ng c\u00f4ng ty n\u00e0y c\u0169ng l\u00e0 c\u1ef1c k\u1ef3 s\u00e1ng t\u1ea1o. V\u00ed d\u1ee5, nh\u1eadn ra kh\u00e1ch h\u00e0ng mu\u1ed1n d\u00e0nh nhi\u1ec1u th\u1eddi gian t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng, Starbucks b\u1eaft \u0111\u1ea7u cung c\u1ea5p Wi-Fi mi\u1ec5n ph\u00ed t\u1eeb n\u0103m 2010. Nh\u1eadn th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng d\u00f9ng s\u1ea3n ph\u1ea9m t\u1ea1i nh\u00e0, Starbucks \u0111\u00e3 t\u1ea1o ra c\u00e0 ph\u00ea h\u00f2a tan v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Via Instant-coffee. C\u00f4ng ty n\u00e0y th\u1eadm ch\u00ed c\u00f2n cho ph\u00e9p kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n t\u1eeb \u1ee9ng d\u1ee5ng iPhone v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty \u0111\u1ea7u ti\u00ean ti\u1ebfn t\u1edbi di \u0111\u1ed9ng.<\/p>\n

V\u00ec v\u1eady, h\u00e3y lu\u00f4n ghi nh\u1edb r\u1eb1ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ee9ng tr\u00ean g\u1ed1c r\u1ec5 c\u1ee7a b\u1ea1n nh\u01b0ng c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi v\u00e0 ch\u00e0o \u0111\u00f3n s\u1ef1 thay \u0111\u1ed5i.\u00a0<\/b><\/p>\n

5. \u0110i ng\u01b0\u1ee3c xu h\u01b0\u1edbng<\/b><\/p>\n

B\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y Starbucks ch\u1ec9 xu\u1ea5t hi\u1ec7n tr\u00ean nh\u1eefng g\u00f3c ph\u1ed1. Starbucks \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch c\u1ed1 \u00fd. Thay v\u00ec t\u1eadp trung v\u00e0o m\u00f4 h\u00ecnh th\u00f4ng th\u01b0\u1eddng nh\u01b0 m\u1eadt \u0111\u1ed9 giao th\u00f4ng, v\u1ecb tr\u00ed c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hay th\u1eadm ch\u00ed nh\u00e2n kh\u1ea9u h\u1ecdc, Starbucks ph\u1ee7 k\u00edn to\u00e0n b\u1ed9 khu v\u1ef1c. Trong khi c\u00f3 nh\u1eefng lo ng\u1ea1i r\u1eb1ng \u0111i\u1ec1u n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u1ef1 gi\u1ebft ch\u00ednh m\u00ecnh nh\u01b0ng ch\u00ednh b\u01b0\u1edbc \u0111i kh\u00f4ng gi\u1ed1ng ai n\u00e0y, b\u01b0\u1edbc\u00a0di chuy\u1ec3n kh\u00f4ng ch\u00ednh th\u1ed1ng n\u00e0y \u0111\u00e3 gi\u00fap c\u00f4ng ty chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch ch\u1eb7n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/b><\/i><\/p>\n

\u0110\u00f4i khi b\u1ea1n ch\u1ec9 c\u1ea7n c\u00f3 \u0111\u1ec3 \u0111i ng\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 l\u00e0m m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng l\u00e0m. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 nguy hi\u1ec3m, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00f4ng ty c\u1ee7a b\u1ea1n.\u00a0<\/b><\/p>\n

6. N\u1eafm b\u1eaft truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/b><\/p>\n

H\u1ea7u h\u1ebft ch\u00fang ta \u0111\u1ec1u hi\u1ec3u r\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 vai tr\u00f2 l\u1edbn trong vi\u1ec7c qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed9t c\u00f4ng ty, nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 ho\u00e0n thi\u1ec7n s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh? Starbucks \u0111\u00e3 s\u1eed d\u1ee5ng Instagram \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Kh\u00f4ng ch\u1ec9 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 Starbucks c\u00f2n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 ni\u1ec1m \u0111am m\u00ea c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch chia s\u1ebb h\u00ecnh \u1ea3nh kh\u00e1ch h\u00e0ng t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng ho\u1eb7c t\u1ea1o ra c\u00e1c h\u00ecnh \u1ea3nh th\u00f4ng minh.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng b\u1ea1n c\u1ea7n h\u1ecdc h\u1ecfi l\u00e0 t\u00ecm \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 thu h\u00fat kh\u00e1n gi\u1ea3.\u00a0<\/b><\/p>\n

7. M\u1ecdi th\u1ee9 \u0111\u1ec1u quan tr\u1ecdng<\/b><\/p>\n

H\u00e3y \u0111\u1ed5 m\u1ed3 h\u00f4i ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng th\u1ee9 nh\u1ecf. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng chi ti\u1ebft. T\u1ea1i sao? B\u1edfi v\u00ec v\u1ea5n \u0111\u1ec1 n\u1eb1m trong t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9.<\/p>\n

Khi nh\u1eefng k\u1ebf to\u00e1n vi\u00ean cho bi\u1ebft c\u00f4ng ty c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n b\u1eb1ng c\u00e1ch chuy\u1ec3n t\u1eeb hai l\u1edbp \u0111\u1ec3 gi\u1ea5y v\u1ec7 sinh m\u1ed9t l\u1edbp, \u00fd t\u01b0\u1edfng \u0111\u00e3 b\u1ecb t\u1eeb ch\u1ed1i. Starbucks c\u1ea3m th\u1ea5y r\u1eb1ng vi\u1ec7c d\u00f9ng gi\u1ea5y v\u1ec7 sinh m\u1ed9t l\u1edbp s\u1ebd kh\u00f4ng \u0111i \u0111\u00f4i v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 “sang tr\u1ecdng c\u00f3 gi\u00e1 ph\u1ea3i ch\u0103ng” v\u00e0 thu m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea 4 USD l\u00e0 kh\u00f3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c.\u00a0<\/b><\/p>\n

8. Ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u00e1c<\/b><\/p>\n

Trong nh\u1eefng n\u0103m qua Starbucks li\u00ean ti\u1ebfp h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c \u0111\u1ec3 m\u1edf r\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5, c\u00f4ng ty n\u00e0y h\u1ee3p t\u00e1c v\u1edbi Barnes & Noble v\u00e0o n\u0103m 1993 \u0111em c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1ea1i c\u00e1c nh\u00e0 s\u00e1ch tr\u00ean n\u01b0\u1edbc M\u1ef9. C\u00f2n \u0111i\u1ec1u g\u00ec th\u00fa v\u1ecb h\u01a1n l\u00e0 v\u1eeba \u0111\u1ecdc m\u1ed9t cu\u1ed1n s\u00e1ch v\u1eeba th\u01b0\u1edfng th\u1ee9c m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea?<\/p>\n

Starbucks c\u00f2n l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 vai tr\u00f2 ph\u1ee5c v\u1ee5, h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng nh\u01b0 H\u1ed9i Ch\u1eef th\u1eadp \u0111\u1ecf M\u1ef9, Global Green USA v\u00e0 Save the Children.<\/p>\n

Cho d\u00f9 b\u1ea1n k\u1ebft h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p b\u1ed5 tr\u1ee3 hay phi l\u1ee3i nhu\u1eadn, \u0111i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u1edbi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng.\u00a0<\/b><\/p>\n

9. Nh\u1ea5t qu\u00e1n<\/b>\u00a0<\/b><\/i><\/p>\n

T\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o ra nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh. <\/b><\/i>N\u1ebfu b\u1ea1n cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u c\u00f9ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, m\u1ecdi ng\u01b0\u1eddi s\u1ebd lu\u00f4n lu\u00f4n hy v\u1ecdng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3. Starbucks \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00f4ng vi\u1ec7c tuy\u1ec7t v\u1eddi l\u00e0 mang t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p. N\u1ebfu b\u1ea1n b\u01b0\u1edbc v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng Starbucks y\u00eau c\u1ea7u m\u1ed9t t\u00e1ch mocha, b\u1ea1n c\u00f3 th\u1ec3 th\u01b0\u1edfng th\u1ee9c h\u01b0\u01a1ng v\u1ecb m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c d\u00f9 \u1edf th\u00e0nh ph\u1ed1 New York nh\u01b0 \u1edf Seattle.\u00a0<\/b><\/p>\n

10. C\u00f3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u1ecfi<\/b><\/p>\n

Th\u1eadt kh\u00f3 \u0111\u1ec3 tin r\u1eb1ng b\u00e2y gi\u1edd, nh\u01b0ng tr\u1edf l\u1ea1i n\u0103m 2007 Starbucks t\u1eebng g\u1eb7p r\u1eafc r\u1ed1i. Theo Ch\u1ee7 t\u1ecbch, Howard Schultz cho bi\u1ebft c\u00f4ng ty \u0111\u00e3 b\u1ecb m\u1ea5t con \u0111\u01b0\u1eddng c\u1ee7a m\u00ecnh. “Vi\u1ec7c theo \u0111u\u1ed5i l\u1ee3i nhu\u1eadn \u0111\u00e3 tr\u1edf th\u00e0nh l\u00fd do c\u1ee7a vi\u1ec7c ch\u00fang t\u00f4i t\u1ed3n t\u1ea1i nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd do m\u00e0 Starbucks tr\u00ean con \u0111\u01b0\u1eddng kinh doanh. Ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ea1y theo l\u1ee3i nhu\u1eadn\u00a0v\u01b0\u1ee3t qu\u00e1 nh\u1eefng\u00a0mong \u0111\u1ee3i t\u1eeb kh\u00e1ch h\u00e0ng.<\/i>\u201d<\/p>\n

V\u00e0 Schultz \u0111\u00e3 l\u00e0m g\u00ec? \u00d4ng g\u1eedi 10.000 nh\u00e0 qu\u1ea3n l\u00fd \u0111\u1ebfn New Orleans trong m\u1ed9t h\u1ed9i ngh\u1ecb 4 ng\u00e0y \u0111\u1ec3 gi\u00fap truy\u1ec1n c\u1ea3m h\u1ee9ng, th\u00e1ch th\u1ee9c t\u1edbi nh\u1eefng nh\u00e2n vi\u00ean. K\u1ebft qu\u1ea3 l\u00e0 10.000 ng\u01b0\u1eddi n\u00e0y r\u1eddi h\u1ed9i ngh\u1ecb v\u1edbi m\u1ed9t l\u00e0n s\u00f3ng n\u0103ng l\u01b0\u1ee3ng. \u0110\u1ebfn n\u0103m 2013, Starbucks \u0111\u1ea1t m\u1ee9c l\u1ee3i nhu\u1eadn k\u1ef7 l\u1ee5c.<\/p>\n

C\u00f3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00fang \u0111\u1eafn t\u1eadp trung trong qu\u00e2n \u0111\u1ed9i l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c minh ch\u1ee9ng trong m\u1ed7i doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi h\u01a1n 21.000 c\u1eeda h\u00e0ng \u0111\u1eb7t t\u1ea1i 65 qu\u1ed1c gia, Starbucks l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t t\u1ea1i M\u1ef9. T\u1eeb m\u1ed9t qu\u00e1n c\u00e0 ph\u00ean nh\u1ecf \u0111\u1eb7t t\u1ea1i Seattle v\u00e0o n\u0103m 1971, Starbucks \u0111\u1ebfn c\u00f3 425 c\u1eeda h\u00e0ng trong n\u0103m 1994 v\u00e0 v\u01b0\u01a1n \u0111\u1ebfn con s\u1ed1 kh\u1ed5ng l\u1ed3 19.767 v\u00e0o n\u0103m 2013. … Continue reading “10 b\u00e0i h\u1ecdc kinh doanh v\u00f4 gi\u00e1 c\u1ee7a CEO Starbucks Howard Schultz”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-461","post","type-post","status-publish","format-standard","hentry","category-thanh-cong"],"_links":{"self":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":0,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"wp:attachment":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}