{"id":470,"date":"2016-10-12T08:33:47","date_gmt":"2016-10-12T01:33:47","guid":{"rendered":"http:\/\/robostock.vn\/web\/?p=470"},"modified":"2016-10-12T08:33:47","modified_gmt":"2016-10-12T01:33:47","slug":"bi-quyet-thong-linh-thi-truong-cua-hang-thoi-trang-tui-xach-hermes","status":"publish","type":"post","link":"https:\/\/robostock.vn\/web\/bi-quyet-thong-linh-thi-truong-cua-hang-thoi-trang-tui-xach-hermes\/","title":{"rendered":"B\u00ed quy\u1ebft th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u00e3ng th\u1eddi trang t\u00fai x\u00e1ch Hermes"},"content":{"rendered":"

\t\t\t\tSau h\u01a1n 30 n\u0103m k\u1ec3 t\u1eeb ng\u00e0y ra m\u1eaft th\u1ecb tr\u01b0\u1eddng, t\u00fai x\u00e1ch<\/a> Hermes Birkin v\u1eabn l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 m\u1ed9t th\u1ebf gi\u1edbi. H\u00e3ng kh\u00f4ng ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng m\u00e0 ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o danh ti\u1ebfng c\u0169ng nh\u01b0 s\u1ef1 \u0111\u1ed9c quy\u1ec1n v\u1ed1n c\u00f3 \u0111\u1ec3 b\u00e1n h\u00e0ng.<\/p>\n

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Cu\u1ed1i n\u0103m nay, Hermes s\u1ebd m\u1edf \u0111\u1ea1i l\u00fd t\u1ea1i khu ph\u1ed1 mua s\u1eafm th\u1eddi th\u01b0\u1ee3ng Miami Design District. M\u1ed7i \u0111\u1ea1i l\u00fd c\u1ee7a Hermes \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang \u0111\u1ed9c l\u1eadp v\u1edbi m\u1ed9t gi\u00e1m \u0111\u1ed1c.\u00a0S\u1ea3n ph\u1ea9m c\u1ee7a Hermes lu\u00f4n \u0111\u1eaft h\u00e0ng d\u00f9 \u0111\u01b0\u1ee3c b\u00e1n \u1edf b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u. V\u00ed d\u1ee5 nh\u01b0 chi\u1ebfc Birkin Sellier 40 \u2013 phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t c\u1ee7a h\u00e3ng theo phong c\u00e1ch \u0111\u01a1n gi\u1ea3n, \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb da b\u00f2 Hunter n\u00ean c\u00f3 th\u1ec3 gi\u1eef d\u00e1ng r\u1ea5t t\u1ed1t. T\u00fai c\u00f3 chi\u1ec1u d\u00e0i 40 cm, ph\u1ea7n c\u1ee9ng m\u00e0u b\u1ea1c, \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a r\u1ea5t nhi\u1ec1u chi ti\u1ebft v\u00e0 kh\u00f4ng c\u00f2n l\u1edbp l\u00f3t gi\u00e1 b\u00e1n l\u1ebb l\u00e0 14.900 USD.<\/p>\n

Robert Chavez, CEO c\u1ee7a h\u00e3ng t\u1ea1i M\u1ef9 cho bi\u1ebft m\u1ecdi lo\u1ea1i t\u00fai x\u00e1ch Birkin b\u1ea5t k\u1ef3 ki\u1ec3u d\u00e1ng, k\u00edch th\u01b0\u1edbc n\u00e0o c\u0169ng\u00a0b\u00e1n r\u1ea5t ch\u1ea1y. Kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 tinh t\u1ebf, c\u0169ng nh\u01b0 phong c\u00e1ch kh\u00f4ng bao gi\u1edd l\u1ed7i m\u1ed1t c\u1ee7a d\u00f2ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n

Doanh s\u1ed1 kh\u1ee7ng<\/strong><\/p>\n

M\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a Hermes \u0111\u01b0\u1ee3c th\u1ee3 th\u1ee7 c\u00f4ng l\u00e0nh ngh\u1ec1 gia c\u00f4ng 18-20h.\u00a0Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing ng\u1ea7m, gi\u00e1 ph\u1ea3i cao, h\u00e0ng ph\u1ea3i hi\u1ebfm v\u00e0 \u0111\u1ed9c. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap Hermes Birkin lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u00fai x\u00e1ch cao c\u1ea5p nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

N\u0103m 2014, doanh thu t\u1eeb c\u00e1c m\u1eb7t h\u00e0ng da c\u1ee7a h\u00e3ng \u0111\u1ea1t 1,8 t\u1ef7 euro (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 2 t\u1ef7 USD), t\u0103ng 13% so v\u1edbi tr\u01b0\u1edbc \u0111\u00f3. Ba th\u00e1ng \u0111\u1ea7u n\u0103m nay, doanh thu \u0111\u1ea1t 511 tri\u1ec7u euro, t\u0103ng 25% so v\u1edbi c\u00f9ng k\u1ef3. Trong khi, h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111ang ch\u1eadt v\u1eadt do ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Nga v\u00e0 Trung Qu\u1ed1c, c\u0169ng nh\u01b0 s\u1ef1 m\u1ea5t c\u00e2n b\u1eb1ng ti\u1ec1n t\u1ec7 gi\u1eefa c\u00e1c khu v\u1ef1c. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t c\u00f4ng ty 178 tu\u1ed5i \u0111\u1eddi n\u00e0y kh\u00f4ng bao gi\u1edd c\u00f4ng khai s\u1ed1 l\u01b0\u1ee3ng t\u00fai b\u00e1n \u0111\u01b0\u1ee3c m\u1ed7i n\u0103m. Ch\u00ednh s\u1ef1 k\u00edn ti\u1ebfng \u1ea5y ph\u1ea7n n\u00e0o l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Hermes nh\u01b0 hi\u1ec7n nay.<\/p>\n

Marketing ng\u1ea7m<\/strong><\/p>\n

Hermes kh\u00f4ng ti\u1ebfp th\u1ecb t\u00fai x\u00e1ch Birkin qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng nh\u01b0 in \u1ea5n, qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh v\u00e0 internet. Thay v\u00e0o \u0111\u00f3, h\u00e3ng d\u1ef1a ch\u1ee7 y\u1ebfu v\u00e0o danh ti\u1ebfng v\u1ed1n c\u00f3 v\u00e0 t\u00ednh \u0111\u1ed9c quy\u1ec1n \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi ghi nh\u1eadn. N\u1ebfu th\u1ebf gi\u1edbi bi\u1ebft \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f4ng ty n\u00e0y b\u00e1n \u0111\u01b0\u1ee3c m\u1ed7i n\u0103m, th\u00ec \u00a0\u201ch\u00e0o quang\u201d nh\u1ea1t d\u1ea7n. Th\u1ee9 duy nh\u1ea5t m\u00e0 Hermes mu\u1ed1n b\u1ea1n bi\u1ebft \u0111\u00f3 l\u00e0 Birkin l\u00e0 c\u1ee7a hi\u1ebfm v\u00e0 r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c s\u1edf h\u1eefu \u0111\u01b0\u1ee3c chi\u1ebfc t\u00fai nh\u01b0 th\u1ebf.<\/p>\n

\u201cHermes r\u1ea5t kh\u00f4n kh\u00e9o khi kh\u00f4ng \u0111\u1ec3 cho Birkin tr\u00e0n ng\u1eadp th\u1ecb tr\u01b0\u1eddng\u201d,\u00a0Mario Ortelli \u2013 chuy\u00ean gia ph\u00e2n t\u00edch h\u00e0ng cao c\u1ea5p t\u1ea1i Sanford C. Bernstein cho hay.<\/p>\n

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C\u00e1c ng\u00f4i sao h\u00e0ng \u0111\u1ea7u Hollywood lu\u00f4n l\u00e0 t\u00edn \u0111\u1ed3 c\u1ee7a d\u00f2ng t\u00fai x\u00e1ch\u00a0Hermes Birkin.<\/em><\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1edf h\u1eefu chi\u1ebfc t\u00fai Birkin<\/strong><\/p>\n

Michelle Goad, CEO c\u1ee7a P.S. Dept \u2013 m\u1ed9t \u1ee9ng d\u1ee5ng mua s\u1eafm v\u1edbi kho\u1ea3ng 20.000 kh\u00e1ch h\u00e0ng \u201c\u0111\u1ea1i gia\u201d tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, cho bi\u1ebft: \u201cCh\u1eb3ng ai c\u00f3 th\u1ec3 t\u1ef1 nhi\u00ean b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng m\u00e0 mua \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc Birkin. B\u00ed quy\u1ebft l\u00e0 h\u00e3y t\u00ecm l\u1ea5y m\u1ed9t ng\u01b0\u1eddi c\u00f3 m\u1ed1i quan h\u1ec7 v\u1edbi h\u00e3ng, hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 b\u1ea1n c\u1ea7n nh\u1edd \u0111\u1ebfn s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a ng\u01b0\u1eddi t\u1eebng mua h\u00e0ng t\u1ea1i Hermes tr\u01b0\u1edbc \u0111\u00f3. B\u1eb1ng kh\u00f4ng b\u1ea1n s\u1ebd n\u1eb1m trong danh s\u00e1ch ch\u1edd, th\u1eadm ch\u00ed l\u00e0 \u0111\u1ebfn h\u00e0ng ch\u1ee5c n\u0103m. B\u1edfi, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong t\u00ecnh tr\u1ea1ng \u201cch\u1edd\u201d qu\u00e1 l\u1edbn, vi\u1ec7c h\u1ecd \u01b0u ti\u00ean nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft t\u1ea1i h\u00e3ng l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n d\u1ec5 hi\u1ec3u.<\/p>\n

G\u1ea7n \u0111\u00e2y P.S. Dept \u0111\u00e3 mua \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc Birkin cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ch\u1ec9 sau m\u1ed9t th\u00e1ng ch\u1edd \u0111\u1ee3i. Goad th\u1eeba nh\u1eadn \u0111\u00f3 l\u00e0 do may m\u1eafn nhi\u1ec1u h\u01a1n, b\u1edfi th\u00f4ng th\u01b0\u1eddng b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1eb7t l\u1ecbch mua t\u1eeb 3-6 th\u00e1ng. \u201cV\u1ecb kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 y\u00eau c\u1ea7u g\u00ec \u0111\u1eb7c bi\u1ec7t v\u1ec1 k\u00edch th\u01b0\u1edbc v\u00e0 m\u00e0u s\u1eafc, ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f4 \u1ea5y c\u1ea7n m\u1ed9t c\u00e1i t\u00fai, v\u1eady n\u00ean m\u1ecdi th\u1ee9 d\u1ec5 d\u00e0ng h\u01a1n\u201d, Michelle Goad n\u00f3i.<\/p>\n

M\u1eb7c d\u00f9 Chavez \u2013 CEO c\u1ee7a Hermes ph\u1ee7 nh\u1eadn s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a \u201cdanh s\u00e1ch ch\u1edd\u201d, song v\u1ecb n\u00e0y v\u1eabn khuy\u1ebfn kh\u00edch vi\u1ec7c kh\u00e1ch h\u00e0ng n\u00ean nhanh nh\u1eb9n khi \u0111\u1eb7t mua. \u201cKhi c\u00f3 s\u1eb5n h\u00e0ng, ch\u00fang t\u00f4i th\u01b0\u1eddng m\u1eddi kh\u00e1ch h\u00e0ng \u0111\u1ebfn xem qua. N\u1ebfu th\u1ef1c s\u1ef1 mu\u1ed1n mua, th\u00ec h\u1ecd th\u01b0\u1eddng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh r\u1ea5t nhanh v\u1ec1 k\u00edch th\u01b0\u1edbc ho\u1eb7c ph\u1ea7n c\u1ee9ng c\u1ee7a t\u00fai. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu kh\u00e1ch h\u00e0ng v\u1eabn ch\u1ea7n ch\u1eeb, y\u00eau c\u1ea7u m\u1ecdi th\u1ee9 ph\u1ea3i \u0111\u00fang nh\u01b0 y\u00eau c\u1ea7u th\u00ec ph\u1ea3i m\u1ea5t m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i h\u01a1n. D\u00f9 v\u1eady, h\u1ecd v\u1eabn s\u1eb5n l\u00f2ng ch\u1edd \u0111\u1ee3i\u201d, \u00f4ng n\u00f3i.<\/p>\n

Th\u1ecb ph\u1ea7n \u1ed5n \u0111\u1ecbnh<\/strong><\/p>\n

Hermes s\u1edf h\u1eefu th\u1ecb ph\u1ea7n \u1ed5n \u0111\u1ecbnh, do v\u1eady, \u00a0n\u1ebfu mu\u1ed1n mua m\u1ed9t chi\u1ebfc Birkin trong kh\u1ea3 n\u0103ng chi tr\u1ea3 th\u00ec tr\u01b0\u1edbc sau g\u00ec b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c s\u1edf h\u1eefu. T\u00ednh \u0111\u1ed9c quy\u1ec1n t\u1eeb \u00fd t\u01b0\u1edfng cho \u0111\u1ebfn thi\u1ebft k\u1ebf\u00a0c\u1ee5 th\u1ec3 \u0111\u00e3 l\u00e0m n\u00ean nhi\u1ec1u d\u1ea5u \u1ea5n v\u0103n h\u00f3a c\u0169ng nh\u01b0 chu tr\u00ecnh kinh doanh c\u1ee7a h\u00e3ng.<\/p>\n

Th\u1eddi gian n\u00e0y, th\u1ecb tr\u01b0\u1eddng t\u00fai x\u00e1ch tr\u00ean th\u1ebf gi\u1edbi lu\u00f4n thay \u0111\u1ed5i. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ecf \u0111\u1ec1u \u0111ang t\u0103ng gi\u00e1, t\u1eeb Capucines c\u00f3 gi\u00e1 b\u00e1n 5.600 USD c\u1ee7a Louis Vuitton \u0111\u1ebfn t\u00fai h\u1ed9p 6.200 USD c\u1ee7a C\u00e9line. Nh\u1edd \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n. Hi\u1ec7n, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a Hermes kh\u00f4ng ch\u1ec9 l\u00e0 Chanel, Dior m\u00e0 c\u00f2n c\u00f3 Moynat, Mark Cross, The Row\u2026 M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a\u00a0Exane BNP Paribas cho bi\u1ebft, trong khi, th\u1ecb ph\u1ea7n h\u00e0ng da cao c\u1ea5p c\u1ee7a Hermes v\u1eabn \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c 6% trong su\u1ed1t h\u01a1n th\u1eadp k\u1ef7 qua, th\u00ec\u00a0th\u1ecb ph\u1ea7n c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh kh\u00e1c \u0111\u00e3 t\u0103ng 3% t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u00a041% n\u0103m 2013. Ri\u00eang th\u1ecb ph\u1ea7n c\u1ee7a Louis Vuitton gi\u1ea3m 5%.<\/p>\n

Duy tr\u00ec ngai v\u00e0ng<\/strong><\/p>\n

\u0110\u1ec3 duy tr\u00ec \u201cngai v\u00e0ng\u201d, \u00a0m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ch\u00ednh l\u00e0 t\u1ea1o ra s\u1ef1 m\u1edbi m\u1ebb. M\u00f9a thu 2014, khi Hazlan-chi\u1ebfc tui \u0111eo vai c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n th\u00e0nh t\u00fai ch\u00e9o hay x\u00e1ch tay. N\u0103m nay, Nadege Vanshee Cybulski \u2013 Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 nhi\u1ec7m c\u1ee7a c\u00f4ng ty, gi\u1edbi thi\u1ec7c chi\u1ebfc t\u00fai h\u00ecnh b\u00e1t gi\u00e1c Octogone.<\/p>\n

Nh\u01b0 v\u1eady, b\u00ean c\u1ea1nh vi\u1ec7c duy tr\u00ec ng\u00f4i v\u1ecb \u201cs\u1ed1 1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng\u201d, Hermes \u0111ang t\u1eadp trung \u0111\u01b0a ra nhi\u1ec1u h\u01a1n nh\u1eefng l\u1ef1a ch\u1ecdn hi\u1ebfm v\u00e0 \u0111\u1ed9c. V\u00ed d\u1ee5 nh\u01b0: Birkin Shadow, Birkin Ghillies, Birkin So-Black c\u0169ng nh\u01b0 h\u00e0ng tr\u0103m s\u1ef1 k\u1ebft h\u1ee3p m\u00e0u s\u1eafc v\u00e0 lo\u1ea1i da kh\u00e1c nhau v\u1edbi 4 k\u00edch th\u01b0\u1edbc chu\u1ea9n l\u00e0: 25, 30, 35 v\u00e0 40 cm. Gi\u00e1m \u0111\u1ed1c c\u1eeda h\u00e0ng l\u00e0 ng\u01b0\u1eddi c\u00f3 nhi\u1ec7m v\u1ee5 nh\u1eadp v\u1ec1 nh\u1eefng m\u1eabu \u0111\u1ed9c \u0111\u00e1o ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf khu v\u1ef1c kinh doanh. M\u1eb7c d\u00f9, Hermes kh\u00f4ng bao gi\u1edd ti\u1ebft l\u1ed9 m\u1eabu t\u00fai n\u00e0o \u0111ang th\u1ecbnh h\u00e0nh \u1edf \u0111\u00e2u.<\/p>\n

Ch\u1ebf t<\/strong>\u00e1c<\/strong> theo y\u00eau c\u1ea7u<\/strong><\/p>\n

V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u ti\u1ec1n, c\u00f4ng ty s\u1ebd \u0111\u01b0a ra d\u1ecbch v\u1ee5 \u0111\u1eb7t h\u00e0ng theo y\u00eau c\u1ea7u. Chi\u1ebfc t\u00fai Birkin \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho n\u1eef di\u1ec5n vi\u00ean, ca s\u1ef9 Jane Birkin v\u00ec c\u00f4 mu\u1ed1n c\u00f3 m\u1ed9t chi\u1ebfc t\u00fai c\u00f3 quai x\u00e1ch \u0111\u1ec3 \u0111\u1ef1ng quy\u1ec3n nh\u1eadt k\u00fd Hermes c\u1ee7a m\u00ecnh. Vi\u1ec7c ch\u1ebf t\u1ea1o theo y\u00eau c\u1ea7u c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh. N\u1ebfu kh\u00e1ch h\u00e0ng mu\u1ed1n m\u1ed9t chi\u1ebfc t\u00fai kh\u00e1c h\u1eb3n v\u1edbi m\u1ecdi ng\u01b0\u1eddi, Hermes ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng.<\/p>\n

M\u1ed7i n\u0103m, c\u00f4ng ty \u0111ang \u0111\u00e0o t\u1ea1o 200 th\u1ee3 th\u1ee7 c\u00f4ng m\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh s\u1ea3n xu\u1ea5t. Nh\u1eefng ngh\u1ec7 nh\u00e2n n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u00edt nh\u1ea5t l\u00e0 5 n\u0103m, th\u1eadm ch\u00ed l\u00e2u h\u01a1n \u00a0n\u1ebfu mu\u1ed1n \u0111\u01b0\u1ee3c ch\u1ebf t\u1ea1o tr\u00ean c\u00e1c lo\u1ea1i da cao c\u1ea5p.<\/p>\n

Chuy\u00ean gia ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng h\u00e0ng cao c\u1ea5p Ortelli cho bi\u1ebft k\u1ec3 c\u1ea3 khi h\u1ecd \u0111ang \u0111\u1ea9y m\u1ea1nh s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i to\u00e0n th\u1ebf gi\u1edbi nh\u01b0ng h\u1ecd v\u1eabn s\u1ebd kh\u00f4ng qu\u00e1 \u201cl\u1ed9 li\u1ec5u\u201d. M\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c gi\u1eef trong v\u00f2ng ki\u1ec3m so\u00e1t ch\u00ednh nh\u1edd danh s\u00e1ch ch\u1edd kh\u00f4ng ch\u00ednh th\u1ee9c.<\/p>\n

S\u1ef1 cao c\u1ea5p kh\u00f4ng ph\u00f4 tr\u01b0\u01a1ng<\/strong><\/p>\n

Khi Hermes m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng t\u0103ng nhanh \u0111\u00e1ng kinh ng\u1ea1c b\u1edfi m\u1ed9t s\u1ed1 l\u00fd do. Theo \u0111\u00f3,\u00a0gi\u1edbi \u0111\u1ea1i gia ch\u00e2u \u00c1 ng\u00e0y c\u00e0ng kh\u00f4ng m\u1ea5y quan t\u00e2m \u0111\u1ebfn nh\u00e3n m\u00e1c, logo (chi\u1ebfc logo Herm\u00e8s duy nh\u1ea5t tr\u00ean t\u00fai Birkin \u0111\u01b0\u1ee3c \u1ea9n ph\u00eda d\u01b0\u1edbi n\u1eafp). \u0110i\u1ec1u n\u00e0y c\u0169ng ph\u00f9 h\u1ee3pv\u1edbi xu th\u1ebf chung c\u1ee7a to\u00e0n c\u1ea7u, \u0111\u00f3 l\u00e0 cao c\u1ea5p m\u00e0 kh\u00f4ng qu\u00e1 ph\u00f4 tr\u01b0\u01a1ng. \u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng t\u1ef7 ph\u00fa th\u1ebf gi\u1edbi, th\u00ec Hermes ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u1ecd c\u1ea7n t\u00ecmb\u1edfi hai c\u00f3 hai \u0111i\u1ec1u l\u00e0: \u0111\u1eaft ti\u1ec1n v\u00e0 tinh t\u1ebf.<\/p>\n

Chi\u1ebfc t\u00fai Birkin c\u1ed5 \u0111i\u1ec3n 25 cm hi\u1ec7n c\u00f3 gi\u00e1 9.400 USD, g\u1ea5p \u0111\u00f4i gi\u00e1 b\u00e1n khi ra m\u1eaft n\u0103m 2000. Gi\u00e1 nhi\u1ec1u m\u1eabu t\u00fai da cao c\u1ea5p kh\u00e1c c\u1ee7a h\u00e3ng th\u1eadm ch\u00ed l\u00ean \u0111\u1ebfn 5 con s\u1ed1. Ch\u1eb3ng h\u1ea1n nh\u01b0 chi\u1ebfc t\u00fai c\u00e1 s\u1ea5u c\u00f3 gi\u00e1 nh\u1eefng 68.000 USD.<\/p>\n

Ortelli cho bi\u1ebft,\u00a0may m\u1eafn l\u1edbn nh\u1ea5t c\u1ee7a Hermes l\u00e0 ch\u01b0a th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc t\u00fai mang t\u00ednh h\u00ecnh t\u01b0\u1ee3ng \u1edf m\u1ee9c gi\u00e1 \u0111\u00f3. \u201cSong, c\u00f4ng ty n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c ph\u1ea3i thay \u0111\u1ed5i \u00a0v\u00ec ch\u1eb3ng s\u1edbm th\u00ec mu\u1ed9n, c\u0169ng s\u1ebd c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng kh\u00e1c t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c\u201d, \u00f4ng n\u00f3i. V\u00e0 th\u1ee9 m\u00e0 Hermes c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c d\u1ef1a v\u00e0o ch\u00ednh l\u00e0 s\u1ef1 tin t\u01b0\u1edfng m\u00e0 kh\u00e1ch h\u00e0ng d\u00e0nh cho h\u00e3ng- th\u1ee9 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 m\u00e0 kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00e1c c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sau h\u01a1n 30 n\u0103m k\u1ec3 t\u1eeb ng\u00e0y ra m\u1eaft th\u1ecb tr\u01b0\u1eddng, t\u00fai x\u00e1ch Hermes Birkin v\u1eabn l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 m\u1ed9t th\u1ebf gi\u1edbi. H\u00e3ng kh\u00f4ng ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng m\u00e0 ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o danh ti\u1ebfng c\u0169ng nh\u01b0 s\u1ef1 \u0111\u1ed9c quy\u1ec1n v\u1ed1n c\u00f3 \u0111\u1ec3 b\u00e1n h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-470","post","type-post","status-publish","format-standard","hentry","category-thanh-cong"],"_links":{"self":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/comments?post=470"}],"version-history":[{"count":0,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/470\/revisions"}],"wp:attachment":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/media?parent=470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/categories?post=470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/tags?post=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}