{"id":593,"date":"2016-12-22T11:05:26","date_gmt":"2016-12-22T04:05:26","guid":{"rendered":"http:\/\/robostock.vn\/web\/?p=593"},"modified":"2016-12-22T11:05:26","modified_gmt":"2016-12-22T04:05:26","slug":"so-luoc-ve-dinh-gia","status":"publish","type":"post","link":"https:\/\/robostock.vn\/web\/so-luoc-ve-dinh-gia\/","title":{"rendered":"S\u01a1 L\u01b0\u1ee3c V\u1ec1 \u0110\u1ecbnh Gi\u00e1."},"content":{"rendered":"<p>\t\t\t\tOscar Wilde t\u1eebng n\u00f3i: M\u1ed9t k\u1ebb y\u1ebfu th\u1ebf l\u00e0 k\u1ebb &#8220;bi\u1ebft gi\u00e1 c\u1ea3 c\u1ee7a m\u1ecdi th\u1ee9 nh\u01b0ng kh\u00f4ng bi\u1ebft gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec&#8221;.<br \/>\n\u0110\u1ec3 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n b\u1ea1n kh\u00f4ng nh\u1eefng ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb l\u00e0 g\u00ec m\u00e0 c\u00f2n ph\u1ea3i bi\u1ebft v\u1ec1 c\u00e1c ngu\u1ed3n gi\u00e1 tr\u1ecb \u0111\u00f3.<br \/>\nB\u1ea1n kh\u00f4ng n\u00ean mua t\u00e0i s\u1ea3n ch\u1ec9 v\u00ec quan \u0111i\u1ec3m m\u1ef9 h\u1ecdc hay c\u1ea3m t\u00ednh. M\u00e0 n\u00ean mua t\u00e0i s\u1ea3n \u0111i k\u00e8m v\u1edbi k\u1ef3 v\u1ecdng v\u1ec1 d\u00f2ng ti\u1ec1n m\u00e0 n\u00f3 \u0111em l\u1ea1i.<!--more--><br \/>\nHi\u1ec7n t\u1ea1i trong ho\u1ea1t \u0111\u1ed9ng \u0111\u1ecbnh gi\u00e1, ng\u01b0\u1eddi ta c\u00f2n ch\u01b0a th\u1ed1ng nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c \u01b0\u1edbc t\u00ednh gi\u00e1 tr\u1ecb v\u00e0 m\u1ea5t bao l\u00e2u \u0111\u1ec3 gi\u00e1 c\u1ea3 \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 b\u1eb1ng v\u1edbi gi\u00e1 tr\u1ecb.<br \/>\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 quan \u0111i\u1ec3m v\u1ec1 \u0111\u1ecbnh gi\u00e1, anh ch\u1ecb tham kh\u1ea3o:<br \/>\n1. Ph\u1ea3i kh\u00e1ch quan khi \u0111\u1ecbnh gi\u00e1: Tr\u00e1nh \u0111\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi \u00fd ki\u1ebfn c\u1ee7a s\u1ed1 \u0111\u00f4ng v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t c\u00f4ng ty tr\u01b0\u1edbc khi ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1.<br \/>\n2. Tr\u01b0\u1edbc khi \u0111\u1ecbnh gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ea7n t\u1ed1i thi\u1ec3u h\u00f3a quy\u1ec1n l\u1ee3i c\u1ee7a c\u00e1c ch\u1ee7 th\u1ec3 trong c\u1ea3 tr\u01b0\u1eddng h\u1ee3p c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u1ea5p h\u01a1n l\u1eabn cao h\u01a1n gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a n\u00f3.<br \/>\n3. Khi thu\u00ea b\u00ean th\u1ee9 ba \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u1ecbnh gi\u00e1, c\u1ea7n c\u00e2n nh\u1eafc \u0111\u1ebfn nh\u1eefng \u00fd ki\u1ebfn ch\u1ee7 quan c\u1ee7a m\u1ed9t hay nhi\u1ec1u nh\u00e0 ph\u00e2n t\u00edch tham gia v\u00e0o quy tr\u00ecnh tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t c\u1ee9 quy\u1ebft \u0111\u1ecbnh n\u00e0o d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 \u0111\u1ecbnh gi\u00e1.<br \/>\n4. Tr\u00e1nh nh\u1eefng \u0111\u1ecbnh ki\u1ebfn trong \u0111\u1ecbnh gi\u00e1, nh\u1ea5t l\u00e0 c\u1ea7n ph\u1ea3i c\u1ea9n th\u1eadn v\u1edbi nh\u1eefng t\u1ed5 ch\u1ee9c \u0111\u1ecbnh gi\u00e1 c\u00f3 ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 \u0111\u1ee9ng ph\u00eda sau. T\u1ed1t nh\u1ea5t l\u00e0 n\u00ean t\u00e1ch b\u1ea1ch gi\u1eefa ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0.<br \/>\n5. M\u1ed9t cu\u1ed9c \u0111\u1ecbnh gi\u00e1 s\u00e2u r\u1ed9ng th\u00ec kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o th\u1eddi gian, tr\u00e1nh nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ecbnh gi\u00e1 mang t\u00ednh b\u1ed1c \u0111\u1ed3ng, nh\u1ea5t th\u1eddi, v\u00e0 c\u1ea7n ti\u00ean li\u1ec7u \u1ea3nh h\u01b0\u1edfng th\u00f4ng tin v\u1ec1 t\u00ecnh h\u00ecnh kinh t\u1ebf v\u00e0 c\u00e1c m\u1ee9c l\u00e3i su\u1ea5t. Keynes t\u1eebng n\u00f3i: &#8220;Khi th\u1ef1c t\u1ebf thay \u0111\u1ed5i, t\u00f4i thay \u0111\u1ed5i nh\u1eadn th\u1ee9c. C\u00f2n b\u1ea1n th\u00ec sao?&#8221;<br \/>\n6. Kh\u00f4ng th\u1ec3 ch\u1eafc ch\u1eafn 100% v\u1ec1 nh\u1eefng con s\u1ed1 cu\u1ed1i c\u00f9ng v\u1ed1n \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c gi\u1ea3 \u0111\u1ecbnh m\u00ecnh t\u1ea1o ra v\u1ec1 t\u01b0\u01a1ng lai c\u1ea3u c\u00f4ng ty v\u00e0 n\u1ec1n kinh t\u1ebf. Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 m\u1ed9t c\u00f4ng ty l\u1edbn v\u00e0 tr\u01b0\u1edfng th\u00e0nh v\u1edbi l\u1ecbch s\u1eed t\u00e0i ch\u00ednh l\u00e2u \u0111\u1eddi th\u01b0\u1eddng s\u1ebd ch\u00ednh x\u00e1c h\u01a1n so v\u1edbi vi\u1ec7c \u0111\u1ecbnh gi\u00e1 m\u1ed9t c\u00f4ng ty non tr\u1ebb v\u1edbi nhi\u1ec1u x\u00e1o tr\u1ed9n trong n\u1ed9i b\u1ed9. C\u00f4ng ty \u0111ang \u1edf giai \u0111o\u1ea1n b\u00e3o h\u00f2a c\u00f3 khuynh h\u01b0\u1edbng d\u1ec5 \u0111\u1ecbnh gi\u00e1 h\u01a1n so v\u1edbi c\u00f4ng ty \u0111ang ph\u00e1t tri\u1ec3n, c\u00f4ng ty m\u1edbi b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng th\u00ec kh\u00f3 \u0111\u1ecbnh gi\u00e1 h\u01a1n so v\u1edbi c\u00f4ng ty \u0111\u00e3 c\u00f3 s\u1eb5n th\u1ecb ph\u1ea7n.<br \/>\n7. Trong to\u00e0n b\u1ed9 quy tr\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u00f3 ba \u0111i\u1ec3m quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd. Th\u1ee9 nh\u1ea5t l\u00e0 nguy\u00ean t\u1eafc v\u1ec1 s\u1ef1 chi li, quy \u0111\u1ecbnh b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o nhi\u1ec1u h\u01a1n m\u1ee9c c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 t\u00e0i s\u1ea3n. Th\u1ee9 hai, n\u1ebfu m\u1ed9t m\u00f4 h\u00ecnh chi ti\u1ebft h\u01a1n s\u1ebd \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch gia t\u0103ng th\u00ec n\u00f3 c\u0169ng c\u00f3 th\u1ec3 ng\u1ed1n nhi\u1ec1u ti\u1ec1n h\u01a1n. Th\u1ee9 ba, c\u00e1c m\u00f4 h\u00ecnh kh\u00f4ng \u0111\u1ecbnh gi\u00e1 c\u00e1c c\u00f4ng ty, m\u00e0 ch\u00ednh b\u1ea1n m\u1edbi l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c \u0111\u00f3.<br \/>\n8. Mu\u1ed1n ki\u1ebfm ti\u1ec1n t\u1eeb vi\u1ec7c \u0111\u1ecbnh gi\u00e1, b\u1ea1n ph\u1ea3i gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng th\u1ecb tr\u01b0\u1eddng kh\u00f4ng hi\u1ec7u qu\u1ea3. Quan \u0111i\u1ec3m n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn k\u1ebft lu\u1eadn: Th\u1ee9 nh\u1ea5t, n\u1ebfu \u0111i\u1ec1u g\u00ec c\u00f3 v\u1ebb nh\u01b0 qu\u00e1 \u0111\u00fang &#8211; m\u1ed9t c\u1ed5 phi\u1ebfu m\u00e0 m\u1edbi nh\u00ecn \u0111\u00e3 th\u1ea5y ngay n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao hay qu\u00e1 th\u1ea5p &#8211; th\u00ec r\u1ea5t c\u00f3 th\u1ec3 n\u00f3 l\u1ea1i kh\u00f4ng \u0111\u00fang. Th\u1ee9 hai, khi k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch \u0111\u00e1ng k\u1ec3 v\u1edbi gi\u00e1 th\u1ecb tr\u01b0\u1eddng, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi gi\u1ea3 \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ch\u00ednh x\u00e1c. Sau \u0111\u00f3 b\u1ea1n ph\u1ea3i t\u1ef1 ph\u1ea3n bi\u1ec7n r\u1eb1ng gi\u1ea3 \u0111\u1ecbnh n\u00e0y kh\u00f4ng \u0111\u00fang tr\u01b0\u1edbc khi k\u1ebft lu\u1eadn r\u1eb1ng th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u01b0\u1edbi m\u1ee9c hay tr\u00ean m\u1ee9c gi\u00e1 th\u1ecb tr\u01b0\u1eddng.<br \/>\n9. K\u1ebft qu\u1ea3 (gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao hay qu\u00e1 th\u1ea5p) l\u00e0 quan tr\u1ecdng. Tuy nhi\u00ean qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u0169ng r\u1ea5t quan tr\u1ecdng: m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi ch\u00fang ta c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi: C\u00e1i gi\u00e1 t\u01b0\u01a1ng x\u1ee9ng cho t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng cao l\u00e0 bao nhi\u00eau. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng gi\u00e1 l\u00e0 bao nhi\u00eau? Vi\u1ec7c n\u00e2ng cao t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a d\u1ef1 \u00e1n c\u00f3 vai tr\u00f2 quan tr\u1ecdng ra sao? Bi\u00ean l\u1ee3i nhu\u1eadn t\u00e1c \u0111\u1ed9ng th\u1ebf n\u00e0o \u0111\u1ebfn gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n?<br \/>\n10. Gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a c\u00f4ng ty li\u00ean quan \u0111\u1ebfn \u0111\u1eb7c \u0111i\u1ec3m t\u00e0i ch\u00ednh, tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng, m\u1ee9c \u0111\u1ed9 r\u1ee7i ro v\u00e0 d\u00f2ng ti\u1ec1n. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi gi\u1ea3 \u0111\u1ecbnh sau: &#8211; C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa gi\u00e1 tr\u1ecb v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e0i ch\u00ednh c\u01a1 b\u1ea3n. &#8211; M\u1ed1i quan h\u1ec7 n\u00e0y \u1ed5n \u0111\u1ecbnh qua th\u1eddi gian. &#8211; C\u00e1c sai l\u1ec7ch c\u1ee7a m\u1ed1i quan h\u1ec7 s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho \u0111\u00fang trong m\u1ed9t th\u1eddi gian h\u1ee3p l\u00fd.<br \/>\n11. M\u1ed9t s\u1ed1 nh\u00e0 ph\u00e2n t\u00edch s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh d\u00f2ng ti\u1ec1n chi\u1ebft kh\u1ea5u \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 m\u1ed9t c\u00f4ng ty, trong khi m\u1ed9t s\u1ed1 kh\u00e1c s\u1eed d\u1ee5ng c\u00e1c b\u1ed9i s\u1ed1 c\u1ee7a gi\u00e1 nh\u01b0 P\/E; P\/B.<br \/>\n12. Ki\u1ec3u ng\u01b0\u1eddi mua nh\u01b0\u1ee3ng quy\u1ec1n, ng\u01b0\u1eddi mua nh\u01b0\u1ee3ng quy\u1ec1n ch\u1ec9 t\u1eadp trung v\u00e0o v\u00e0i c\u00f4ng ty m\u00e0 h\u1ecd hi\u1ec3u bi\u1ebft r\u1ea5t r\u00f5 v\u00e0 c\u1ed1 g\u1eafng mua nh\u1eefng c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u1ea5p. C\u00f3 tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi mua nh\u01b0\u1ee3ng quy\u1ec1n \u00e1p \u0111\u1eb7t th\u1ebf l\u1ef1c c\u1ee7a m\u00ecnh l\u00ean b\u1ed9 m\u00e1y qu\u1ea3n tr\u1ecb, t\u1eeb \u0111\u00f3 l\u00e0m thay \u0111\u1ed5i ch\u00ednh s\u00e1ch t\u00e0i ch\u00ednh v\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a c\u00f4ng ty \u0111\u00f3. V\u00ec \u0111\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n n\u00ean gi\u1ea3 \u0111\u1ecbnh ch\u00ednh s\u1ebd l\u00e0: &#8211; nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00e0o hi\u1ec3u r\u00f5 c\u00f4ng ty m\u00e0 h\u1ecd \u0111\u1ecbnh mua n\u00ean s\u1ebd c\u00f3 l\u1ee3i th\u1ebf \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 c\u00f4ng ty \u0111\u00f3 ch\u00ednh x\u00e1c h\u01a1n. &#8211; C\u00f3 th\u1ec3 mua l\u1ea1i c\u00e1c c\u00f4ng ty b\u1ecb \u0111\u1ecbnh gi\u00e1 th\u1ea5p m\u00e0 kh\u00f4ng l\u00e0m cho gi\u00e1 c\u1ee7a n\u00f3 b\u1ecb \u0111\u1ea9y l\u00ean cao h\u01a1n gi\u00e1 tr\u1ecb th\u1ef1c.<br \/>\n13. C\u00e1c chuy\u00ean vi\u00ean ph\u00e2n t\u00edch bi\u1ec3u \u0111\u1ed3: C\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch bi\u1ec3u \u0111\u1ed3 tin r\u1eb1ng t\u00e2m l\u00fd c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn gi\u00e1 c\u1ea3 ngang v\u1edbi c\u00e1c bi\u1ebfn s\u1ed1 t\u00e0i ch\u00ednh c\u01a1 b\u1ea3n. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00ecnh th\u01b0\u1eddng b\u1ecb chi ph\u1ed1i b\u1edfi c\u1ea3m x\u00fac nhi\u1ec1u h\u01a1n l\u00fd tr\u00ed.<br \/>\n14. Ng\u01b0\u1eddi kinh doanh d\u1ef1a v\u00e0o th\u00f4ng tin: t\u1eadp trung v\u00e0o m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa th\u00f4ng tin v\u00e0 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb gi\u00e1 h\u01a1n l\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i c\u1ed5 phi\u1ebfu.<br \/>\n15. Ng\u01b0\u1eddi kinh doanh d\u1ef1a v\u00e0o b\u01b0\u1edbc \u0111i c\u1ee7a th\u1ecb tr\u01b0\u1eddng: h\u1ecd th\u1ea5y r\u1eb1ng vi\u1ec7c n\u01b0\u01a1ng theo nh\u1eefng quy lu\u1eadt quay v\u00f2ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1ebd \u0111em l\u1ea1i cho h\u1ecd nh\u1eefng kho\u1ea3n l\u1ee3i \u00edch l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ecdn mua c\u1ed5 phi\u1ebfu. H\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t trong hai c\u00e1ch sau: 1- \u0110\u1ecbnh gi\u00e1 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 r\u1ed3i so s\u00e1nh v\u1edbi m\u1ee9c hi\u1ec7n t\u1ea1i. 2- S\u1eed d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 t\u1ea5t c\u1ea3 c\u00e1c c\u1ed5 phi\u1ebfu, sau \u0111\u00f3 so s\u00e1nh ch\u00e9o c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng \u0111ang b\u1ecb \u0111\u1ecbnh gi\u00e1 qu\u00e1 th\u1ea5p hay qu\u00e1 cao.<br \/>\n16. Chuy\u00ean gia th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3: Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ea1i sao gi\u00e1 c\u1ed5 phi\u1ebfu \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi m\u1ee9c gi\u00e1 \u0111\u00f3.<br \/>\n17. \u0110\u1ecbnh gi\u00e1 trong ph\u00e2n t\u00edch mua l\u1ea1i (M&amp;A): Thi\u00ean ki\u1ebfn ch\u1ee7 quan l\u00e0 v\u1ea5n \u0111\u1ec1 m\u1ea5u ch\u1ed1t trong \u0111\u1ecbnh gi\u00e1 mua l\u1ea1i: C\u00e1c c\u00f4ng ty m\u1ee5c ti\u00eau c\u00f3 thi\u00ean h\u01b0\u1edbng l\u1ea1c quan v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh v\u00e0 c\u1ed1 thuy\u1ebft ph\u1ee5c c\u1ed5 \u0111\u00f4ng c\u1ee7a h\u1ecd r\u1eb1ng gi\u00e1 ch\u00e0o mua nh\u01b0 v\u1eady l\u00e0 qu\u00e1 th\u1ea5p, \u0111\u1eb7t bi\u1ec7t khi b\u00ean mua l\u1ea1i l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd.<br \/>\n18. \u0110\u1ecbnh gi\u00e1 trong t\u00e0i ch\u00ednh doanh nghi\u1ec7p: Gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp li\u00ean quan..<\/p>\n<p>S\u01b0u t\u1ea7m ngu\u1ed3n FB QuangVinh\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oscar Wilde t\u1eebng n\u00f3i: M\u1ed9t k\u1ebb y\u1ebfu th\u1ebf l\u00e0 k\u1ebb &#8220;bi\u1ebft gi\u00e1 c\u1ea3 c\u1ee7a m\u1ecdi th\u1ee9 nh\u01b0ng kh\u00f4ng bi\u1ebft gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec&#8221;. \u0110\u1ec3 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n b\u1ea1n kh\u00f4ng nh\u1eefng ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb l\u00e0 g\u00ec m\u00e0 c\u00f2n ph\u1ea3i bi\u1ebft v\u1ec1 c\u00e1c ngu\u1ed3n gi\u00e1 tr\u1ecb \u0111\u00f3. B\u1ea1n kh\u00f4ng n\u00ean mua &hellip; <a href=\"https:\/\/robostock.vn\/web\/so-luoc-ve-dinh-gia\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;S\u01a1 L\u01b0\u1ee3c V\u1ec1 \u0110\u1ecbnh Gi\u00e1.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,6],"tags":[],"class_list":["post-593","post","type-post","status-publish","format-standard","hentry","category-dau-tu","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/comments?post=593"}],"version-history":[{"count":0,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/593\/revisions"}],"wp:attachment":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/media?parent=593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/categories?post=593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/tags?post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}