Ph\u01b0\u01a1ng ph\u00e1p 4M c\u1ee7a ng\u00e0i Phil Town \u2013 Ch\u1eef M \u0111\u1ea7u ti\u00ean: Meaning. M\u1ea9u gh\u00e9p \u0111\u1ea7u ti\u00ean v\u00e0 n\u1ec1n m\u00f3ng cho 3 ch\u1eef M ti\u1ebfp theo.<\/p>\n\n\n\n
MEANING ch\u00ednh l\u00e0 v\u00f2ng tr\u00f2n hi\u1ec3u bi\u1ebft ( cirlce of competence) hay n\u00f3i c\u00e1ch kh\u00e1ch n\u00f3 ch\u00ednh l\u00e0 t\u1ea5t c\u1ea3 ki\u1ebfn th\u1ee9c c\u1ee7a b\u1ea1n v\u1ec1 Ng\u00e0nh ngh\u1ec1 kinh doanh. Tuy nhi\u00ean, t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ecbnh ngh\u0129a \u0111\u1ec1u \u0111\u01a1n gi\u1ea3n cho \u0111\u1ebfn khi ch\u00fang ta ph\u1ea3i b\u1eaft tay v\u00e0o vi\u1ec7c th\u1ef1c h\u00e0nh n\u00f3. Ngay khi th\u1ef1c h\u00e0nh v\u1edbi 3-10 Doanh nghi\u1ec7p \u0111\u1ea7u ti\u00ean, t\u00f4i nh\u1eadn ra ngay MEANING th\u1ef1c s\u1ef1 l\u00e0 th\u00e1ch th\u1ee9c r\u1ea5t l\u1edbn d\u00e0nh cho b\u1ea5t c\u1ee9 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00e0o. T\u00f4i ch\u00ednh x\u00e1c s\u1ebd ph\u1ea3i gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c 2 c\u00e2u h\u1ecfi sau \u0111\u00e2u n\u1ebfu mu\u1ed1n b\u01b0\u1edbc qua \u0111\u01b0\u1ee3c c\u1eeda \u1ea3i Meaning \u0111\u1ea7u ti\u00ean:
C\u00e2u h\u1ecfi s\u1ed1 1. Ch\u00fang ta ch\u01b0a th\u1ec3 ph\u00e2n lo\u1ea1i \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 am hi\u1ec3u c\u1ee7a ch\u00fang ta v\u1ec1 b\u1ea5t c\u1ee9 m\u1ed9t ng\u00e0nh ngh\u1ec1 n\u00e0o ?.<\/p>\n\n\n\n\n\n\n\n
T\u00f4i c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn theo c\u1ea3 2 ph\u01b0\u01a1ng ph\u00e1p c\u1ed5 x\u01b0a nh\u1ea5t l\u00e0 Bottom – Up v\u00e0 Top – Down nh\u01b0ng m\u1ed7i l\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft ng\u00e0nh c\u1ee7a m\u00ecnh t\u00f4i \u0111\u1ec1u l\u00fang t\u00fang, m\u1eb7c d\u00f9 k\u1ebft qu\u1ea3 ch\u1ec9 c\u00f3 3 lo\u1ea1i l\u00e0 Trung B\u00ecnh, Kh\u00e1 v\u00e0 Gi\u1ecfi
C\u00e2u h\u1ecfi s\u1ed1 2. V\u1eady n\u1ebfu trong tr\u01b0\u1eddng h\u1ee3p ch\u00fang ta ph\u1ea3i b\u1eaft g\u1eb7p m\u1ed9t ng\u00e0nh ngh\u1ec1 m\u1edbi th\u00ec ph\u1ea3i x\u1eed l\u00fd ch\u1eef MEANING n\u00e0y ra sao ?. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec1u kinh kh\u1ee7ng nh\u1ea5t khi ph\u1ea3i ngh\u0129 \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c ph\u1ea3i ti\u1ebfp c\u1eadn, n\u00f3 s\u1ebd l\u00e0 kh\u1ed5ng l\u1ed3 n\u1ebfu ch\u00fang ta b\u1ed1c th\u0103m ph\u1ea3i m\u1ed9t ng\u00e0nh si\u00eau kh\u00f3.
\u0110i\u1ec1u n\u00e0y khi\u1ebfn cho t\u00f4i c\u1ed1 g\u1eafng \u0111\u00e0o s\u00e2u th\u00eam v\u00e0o cu\u1ed1n s\u00e1ch Payback Time c\u0169ng nh\u01b0 Rule 1,v\u00e0 th\u1eadt may m\u1eafn khi th\u1ea5y ng\u00e0i Phil Town c\u00f3 g\u1ee3i \u00fd gi\u1ea3i quy\u1ebft c\u00e1c c\u00e2u h\u1ecfi tr\u00ean nh\u01b0 sau:<\/p>\n\n\n\n
V\u1edbi c\u00e2u h\u1ecfi s\u1ed1 1. T\u00f4i quay tr\u1edf l\u1ea1i m\u1ed9t ch\u00fat v\u1edbi l\u00fd thuy\u1ebft v\u1ec1 vi\u1ec7c ti\u1ebfp c\u1eadn 1 v\u1ea5n \u0111\u1ec1 khi ch\u00fang ta lu\u00f4n ph\u00e2n ra 3 c\u1ea5p \u0111\u1ed9 \u0111\u00f3 l\u00e0 \u0110\u1ecdc, Hi\u1ec3u v\u00e0 Nh\u1eadn th\u1ee9c. Trong \u0111\u00f3 Nh\u1eadn th\u1ee9c ch\u00ednh l\u00e0 c\u1ea5p cao nh\u1ea5t c\u1ee7a vi\u1ec7c am hi\u1ec3u, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c Nh\u1eadn Th\u1ee9c \u00edt nh\u1ea5t b\u1ea1n ph\u1ea3i Hi\u1ec3u v\u00e0 c\u00f3 1 th\u1eddi gian t\u00f4i luy\u1ec7n nh\u1ea5t \u0111\u1ecbnh m\u1edbi chuy\u1ec3n \u0111\u1ed5i th\u00e0nh. ( ch\u00ednh v\u00ec th\u1ebf m\u00e0 c\u00e1c huy\u1ec1n tho\u1ea1i th\u01b0\u1eddng xuy\u00ean khuy\u00ean ch\u00fang ta n\u00ean th\u1ef1c h\u00e0nh c\u00e1c case study t\u1eeb nh\u1eefng th\u1ee9 quen thu\u1ed9c nh\u1ea5t nh\u01b0 c\u00e1c lo\u1ea1i h\u00e0ng ti\u00eau d\u00f9ng ( Bia, s\u1eefa, n\u01b0\u1edbc m\u1eafm,..) ho\u1eb7c c\u00e1c m\u1eb7t h\u00e0ng m\u00e0 ch\u00fang ta th\u01b0\u1eddng xuy\u00ean ph\u1ea3i va ch\u1ea1m h\u00e0ng ng\u00e0y nh\u01b0 ( b\u00f3ng \u0111\u00e8n, qu\u1ea7n \u00e1o, trang s\u1ee9c,\u2026). Cu\u1ed1i c\u00f9ng, m\u1ee9c \u0111\u1ed9 am hi\u1ec3u c\u1ee7a b\u1ea1n s\u1ebd lu\u00f4n l\u00e0 giao \u0111i\u1ec3m chung gi\u1eefa Th\u1ee9 b\u1ea1n c\u00f3 tr\u1ea3i nghi\u1ec7m, Th\u1ee9 b\u1ea1n c\u00f3 kinh nhi\u1ec7m, v\u00e0 Th\u1ee9 b\u1ea1n \u0111am m\u00ea nh\u1ea5t.<\/p>\n\n\n\n
C\u00e2u h\u1ecfi s\u1ed1 2 h\u1ecdc b\u00faa nhi\u1ec1u h\u01a1n c\u00e2u s\u1ed1 1 khi ch\u00fang ta ti\u1ebfp c\u1eadn m\u1ed9t ng\u00e0nh m\u1edbi v\u00e0 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e2u h\u1ecfi n\u00e0y th\u01b0\u1eddng c\u00e1i gi\u00e1 ch\u00ednh l\u00e0 th\u1eddi gian. Nh\u01b0 \u0111\u00e3 \u0111\u00e3 n\u00f3i v\u1ec1 \u0111i\u1ec3m chung gi\u1eefa Tr\u1ea3i nghi\u1ec7m, kinh nhi\u1ec7m v\u00e0 \u0111am m\u00ea, th\u00ec d\u00f9 ch\u00fang ta c\u00f3 \u0111am m\u00ea v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t \u0111\u1ebfn m\u1ea5y c\u0169ng ph\u1ea3i ch\u1edd kinh nhi\u1ec7m m\u1edbi ch\u1ee9ng th\u1ef1c \u0111\u01b0\u1ee3c \u0111\u1ed9 am hi\u1ec3u ng\u00e0nh ngh\u1ec1.
Ch\u00ednh v\u00ec th\u1ebf ng\u00e0i Warren Bufett th\u01b0\u1eddng khuy\u00ean ch\u00fang ta nh\u1ea3y qua b\u1ee9c r\u00e0o 30 cm thay v\u00ec 2 m.<\/p>\n\n\n\n
Ngo\u00e0i ra, tr\u00ean quan \u0111i\u1ec3m m\u1edf r\u1ed9ng ph\u1ea1m vi hi\u1ec3u bi\u1ebft v\u1ec1 Meaning, t\u00f4i c\u00f3 b\u1ed5 sung quan \u0111i\u1ec3m c\u00e1 nh\u00e2n v\u1ec1 vi\u1ec7c kh\u00f4ng ch\u1ec9 nghi\u00ean c\u1ee9u ng\u00e0nh ngh\u1ec1 m\u00e0 c\u00f2n ph\u1ea3i nghi\u00ean c\u1ee9u th\u00eam c\u1ea3 v\u1ec1 doanh nghi\u1ec7p d\u1ef1a tr\u00ean g\u00f3c nh\u00ecn c\u1ee7a 3 \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 sau:
Kh\u00e1ch h\u00e0ng \u2013 Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u2013 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u00a0
B\u1ed9 c\u00e2u h\u1ecfi t\u00f4i th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 h\u1ecfi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean th\u01b0\u1eddng l\u00e0:
1. M\u00f4 h\u00ecnh kinh doanh ki\u1ebfm ti\u1ec1n c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec ?
2. S\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty gi\u00fap \u0111\u01b0\u1ee3c g\u00ec cho kh\u00e1ch h\u00e0ng ? – Quan \u0111i\u1ec3m t\u1eeb Kh\u00e1ch h\u00e0ng
3. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty kh\u00f3 ko \u2013 Quan \u0111i\u1ec3m t\u1eeb \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh – Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.
4. C\u00f4ng ty c\u00f3 coi kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m trong kinh doanh kh\u00f4ng \u2013 Quan \u0111i\u1ec3m t\u1eeb Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng
5. M\u1ee9c \u0111\u1ed9 ph\u1ee5 thu\u1ed9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o s\u1ea3n ph\u1ea9m ? – Quan \u0111i\u1ec3m t\u1eeb kh\u00e1ch h\u00e0ng
6. N\u1ebfu c\u00f4ng ty ng\u1eebng kinh doanh th\u00ec c\u00f3 \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn kh\u00e1ch h\u00e0ng?<\/p>\n\n\n\n
T\u00e1c gi\u1ea3: Nguyen Quang Dung team Take Profit<\/p>\n\t\t","protected":false},"excerpt":{"rendered":"
\t\t\t\tki\u1ebfn th\u1ee9c \u0111\u1ea7u t\u01b0 ch\u1ee9ng kho\u00e1n<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[20],"class_list":["post-812","post","type-post","status-publish","format-standard","hentry","category-phan-tich-co-ban","tag-kien-thuc-chung-khoan"],"_links":{"self":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/comments?post=812"}],"version-history":[{"count":0,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/posts\/812\/revisions"}],"wp:attachment":[{"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/media?parent=812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/categories?post=812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robostock.vn\/web\/wp-json\/wp\/v2\/tags?post=812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}